Privacy Policy

We are committed to keeping your data secure and being transparent about our privacy practices.


Your privacy is extremely important to us and we are committed to fair practices that protect your information. This privacy notice explains how we process that personal data in our business as per the General Data Protection Regulation (GDPR) and other relevant privacy laws applicable to our business.

If you have any questions about this privacy notice, feel free to contact us at:

  • Company name: Alden Analytics LLC
  • Business address: 205 S. Academy #6004, Cary, NC 27519
  • Contact email address:

We take your privacy seriously and we have taken several steps to ensure that we provide you with clear and transparent information on how we process your data, and also inform you about your rights. If you feel that any information is unclear, or missing, please do not hesitate to contact us.

Your data protection rights

  • Your rights of access and rectification: You may request access to or a copy of the information we process about you and ask us to rectify any incorrect data.
  • Your right to erasure or restriction: In some circumstances, you may ask us to delete and/or restrict our processing of your data, but we cannot delete any data we are required to process.
  • Your right to object to processing: In some circumstances, you may ask us to stop processing your data.
  • Your right to data portability: In some circumstances, you may ask us to transfer your data to you or to another organisation.
  • Also, if you’re unhappy about how we process your data, you have a right to complain to a national data authority. We hope, however, that you will contact us first so that we can try to resolve the matter for you in a satisfactory way.

Please contact us if you have any questions about or want to exercise one of your rights. You are entitled to a reply within 30 days.

How we get your personal data

We typically process personal data about website visitors and users.

We process personal data when you:

  • sign up for an account
  • purchase a paid plan
  • contact us through our support site or via email
  • interact with emails from us
  • otherwise use our website
  • invite someone to collaborate on a timeline or join your Preceden team

It is voluntary to provide us with personal data, but if you choose not to, we may not be able to provide you with our services. We do not rent, buy, or sell personal data from or to others, use automated decisions or profiling in the processing of your personal data or process special category data.

Purpose, lawful basis and retention periods

We only process your personal data when we have a purpose and a lawful basis for doing so. Under the GDPR Article 6-1, the lawful bases we rely on, are:

a) Your consent
b) We have a contractual obligation (contract)
c) We have a legal obligation

As a rule, personal data should not be processed and kept for longer than necessary to fulfil the purpose for processing.

Your personal data is only retained for as long as we have a purpose and a lawful basis:

  • Until you withdraw your consent (e.g. for email marketing)
  • For as long as we have a contractual obligation, and, if applicable, in accordance with accounting and bookkeeping rules and regulations (e.g. for sales)
  • For as long as we have a legal obligation; in accordance with accounting and bookkeeping rules and/or other legal requirements and regulations (e.g. for employment)
  • For as long as we have a legitimate interest or until you ask us not to process your data in such a way (e.g. marketing to existing users)

You can always withdraw your consent for any data processing based on consent, and you can also reach out to us at any time if you’d like us to stop processing and/or ask us to delete any of your data.

We have routines in place to ensure that personal data is deleted from all relevant systems when we no longer have a purpose and/or legal basis to continue to process them.

Details on the processing of your personal data

In this section we describe in detail when and how we process your data, for what purposes and our legal grounds to do so (lawful bases). We also specify the retention periods for the processing.

We process personal data when:

You communicate with us

When you contact us through our support contact form, e-mail, or social media, we process personal data. Depending on where and how you contact us, this may include your name, contact details, IP address and other information you choose to send to us.

The purpose is to be able to respond to your inquiries and, on some occasions, to keep records in case of complaints or legal claims. The lawful basis is f), where the legitimate interests are to be able to respond to your inquiries and, on some occasions, to keep records in case of complaints or legal claims.

You purchase a paid plan

When you purchase products and services from us, we may process personal data such as your name, contact details, and payment details. The exact details depend on whether you purchase via credit card (in which case we don't need your name or address) or PayPal (in which case they do automatically send us your name, address, etc after you complete the purchase). If you pay by credit card through our website, your credit card details (name, expiration date, CVC, zip code) is processed by Stripe, our payment provider, and is never logged or saved in our internal systems.

The purpose is to be able to fulfil our obligation to deliver the plan you have purchased. The lawful bases are b) contract and c) legal obligation related to accounting, tax and other business rules and regulations we are required to abide by.

You receive emails from us

As we note on the sign up form, when you create an account we will enroll you in a 5-day onboarding series to familarize you with Preceden. You can unsubscribe from these emails at any time using the opt out link at the bottom of any of the emails.

We also have a monthly release notes newsletter which you can opt into from your Account page if interested. Again, you can unsubscribe from these at any time.

The lawful basis is a) consent and you can easily unsubscribe at any time by clicking the "unsubscribe" link in any such newsletter.

Our email service provider has integrated analytics showing email opens and clicks. This functionality is native in the system and cannot be disabled. We use this data to analyse the performance of our emails and to tailor our content to you. The lawful basis is f), where the legitimate interest is to be able to offer you electronic newsletters and to continuously improve our products and services.

Your email address will be automatically deleted from our mailing list at the end of the 5-day onboarding series unless you've opted-in to our monthly release notes mailing list as mentioned above.

You use our website

When you use our website, we may process personal data such as IP address and other technical data collected via cookies and analytics tools. The purpose is to run our website and business effectively, promote our products and services and to respond to any inquiries from website visitors. Read more in our Cookie Policy.

Outside contractors and third-party processors

We may employ independent contractors, vendors and suppliers (collectively, “Outside Contractors”) to provide specific services and products related to the Preceden website and our services, such as hosting, credit card processing, and mailing list hosting. In the course of providing products or services to us, these Outside Contractors may have access to information collected through the Preceden website, including your personal information. We require that these Outside Contractors agree to (1) protect the privacy of your personal information consistent with this Privacy Policy and (2) not use or disclose your personal information for any purpose other than providing us with the products or services for which we contracted or as required by law.

Transfer of personal data outside the country

Preceden is incorporated in the U.S. Information collected via our website, through direct interactions with you, or from use of our product may be transferred from time to time to our offices or personnel, or to third parties, located throughout the world, and may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such data. To the fullest extent allowed by applicable law, by using any of the above, you voluntarily consent to the trans-border transfer and hosting of such information.

For users outside the United States, please note that any personally-identifiable information you enter into Preceden will be transferred out of your country and into the United States where we use data processors to manage cloud storage, email services and web hosting. You consent to such transfer through your use of the Website. You also warrant that you have the right to transfer such information outside your country and into the United States.

We only use data processors we trust, that are well known and that we have a data processing agreement/addendum with. We check whether a country outside the EU/EEA offers an adequate level of data protection (has obtained an EU “adequacy decision”) or, if this is not the case, that other necessary safeguards are in place like the EU Standard Contractual Clauses (“SCC”, also called Model Clauses) or Binding Corporate Rules. If you would like to know where your particular data is processed, which safeguards we have for this and what other measures we have taken to protect your data, please contact us.

Age restrictions

We are committed to protecting the privacy of children. Preceden is not designed for or directed to children under the age of 16. We do not collect personal information from any person we actually know is under the age of 16.

Laws and legal rights

We may disclose your information (including personal information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may disclose personal information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating the Terms of Service or to protect the safety and/or security of our users, the Preceden website, or the general public. Preceden is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

Sale of business

We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of Preceden or in the event that we discontinue our business or file a petition or have filed against us a petition in bankruptcy, reorganization or similar proceeding, provided that the third party agrees to adhere to the terms of this Privacy Policy.

California Consumer Privacy Act

The California Consumer Privacy Act ("CCPA") provides consumers with specific rights regarding their personal information. You have the right to request that businesses subject to the CCPA disclose certain information to you about their collection and use of your personal information over the past 12 months. In addition, you have the right to ask such businesses to delete personal information collected from you, subject to certain exceptions. If the business sells personal information, you have a right to opt-out of that sale. Finally, a business cannot discriminate against you for exercising a CCPA right.

When offering services to our customers, Preceden acts as a "service provider" under the CCPA and our receipt and collection of any consumer personal information is completed on behalf of our customers in order for us to provide the service. Please direct any requests for access or deletion of your personal information under the CCPA to with whom you have a direct relationship.

Information security

We take information security seriously and we will always do our utmost to safeguard your personal data in the best possible way. For example, we use strong passwords and access control to secure our data and prevent unauthorized persons from accessing, altering, deleting, or in any way affecting the data we store, including your personal data.

We only allow others to access and/or process your personal data in accordance with our instructions, and only when strictly necessary. However, neither people nor security systems are foolproof. In addition, people can commit intentional crimes, make mistakes or fail to follow policies. Therefore, while we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security. If applicable law imposes any non-disclaimable duty to protect your personal information, you agree that intentional misconduct will be the standards used to measure our compliance with that duty.

We have implemented a policy for technical and organization measures and a routine for managing data breaches. If we experience a personal data breach, i.e. a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data, and it poses a medium to high risk for the people affected, we will notify the national data authority within 72 hours. If the risk is deemed high for the people affected, we will also notify them directly, if possible.

This privacy notice was last updated: 14 January 2021.

Applicable law

This Privacy Policy is governed by the laws of North Carolina, USA without regard to its conflict of laws provision. You consent to the exclusive jurisdiction of the courts in connection with any action or dispute arising between the parties under or in connection with this Privacy Policy except for those individuals who may have rights to make claims under the EU Standard Contractual Clauses.

By using the Preceden website or contacting us directly, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you should not engage with our website, or use our services. Continued use of the website, direct engagement with us, or following the posting of changes to this Privacy Policy that do not significantly affect the use or disclosure of your personal information will mean that you accept those changes.