Cookie Policy

We are committed to keeping your data secure, your private information private, and being transparent about our business practices.

Last updated: Oct 22, 2021

If your browser is configured to accept cookies, we may collect non-personally identifiable information passively using "cookies". This cookie policy, part of our Privacy Policy, is detailed below.

Cookies are small text files that can be placed on your computer or mobile device in order to identify your Web browser and the activities of your computer on Preceden and other websites.

Does Preceden use cookies, and why?

Yes. We use cookies to personalize your experience on Preceden, to assist you in using Preceden (such as saving time by not having to email and password each time you use Preceden), and to allow us to statistically monitor how you are using Preceden so that we can improve our offerings.

Please be aware that this cookie policy does not govern the use of third-party websites or services or providers of third-party services.

Do I have to accept them?

You do not have to accept cookies to use Preceden. If you reject cookies, certain features or resources of the Preceden websites may not work properly or at all and you may have a degraded experience.

Although most browsers are initially set to accept cookies, you can change your browser settings to notify you when you receive a cookie or to reject cookies generally. To learn more about cookies; how to control, disable or delete them, please visit

List of cookies Preceden uses on our website

Since the number and names of cookies may change, the table may be updated from time to time:

Cookie Name Description Expiration
_preceden Used by Preceden to store four attribution data points that are associated with your account if you sign up: UTM source, UTM Campaign, first touch URL path, and referrer 1 year
_preceden_session Used by Preceden for temporary application and framework state between pages like what step the user is on in a multiple step form. 1 year
auth_token Used by Preceden to keep you logged in. 2 weeks
_ga Used by Google Analytics to distinguish visitors. 2 years
_gat Used by Google Analytics to distinguish visitors. 1 minute
__gads Used by Google Ads to track ad interactions. 13 months
__utma Used by Google Analytics to distinguish visitors. 2 years
__utmz Used by Google Analytics to track attribution. 6 months
__gcl_au Used by Google Ads to track conversions. 90 days
mp_mixpanel Used by Mixpanel to distinguish visitors. 1 year

The expiration dates for the cookies listed above generally apply on a rolling basis.

Log files

We collect non-personal information through our Internet log files, which record data such as browser types, domain names, and other anonymous statistical data involving the use of Preceden. This information may be used to analyze trends, to administer Preceden, to monitor the use of Preceden, and to gather general demographic information. We may link this information to personal information for these and other purposes such as personalizing your experience on Preceden and evaluating Preceden in general.