Fruit and Nutty Circus

Main

Ring Leader

08/01/2013 - 08/02/2013

The Ring Leader will be appearing in the cities a few days before the circus actually arrives so to create a buzz and draw attention to it. She will be rolling people up to her stall in the city center, giving out information and promotional 'Escape to the Circus' tickets.

Advertising - London Evening Standard

08/01/2013 - 08/02/2013

A few days before the circus rolls into each town we will be advertising in the local, most frequently read newspaper. For London it will be in the London Evening Standard. We felt the need to rethink where we were placing the advert, so instead of Heat and GQ we felt that the local papers were more connected with our target audience, as they enjoyed the comforting and friendly feeling that a local paper and a Fruit and Nut gives them.

Advertising - Transport

08/01/2013 - 02/28/2014

Inspired by new age Grueilla advertising our aim is of course to be everywhere during the campaign and reach our consumers as much as possible, that is why we are using a new method of transport advertising. We plan to take traditional floor stickers in the same shape and size of our bar and have them stuck to the handle of escalators in train and tube stations. That way as your coming in or out resting your hand on a bar of Fruit and Nut. We hope this will make people curious about why they are there and make them think about the bar as a brand.

Advertising - Transport

08/01/2013 - 02/28/2014

A circus themed poster will appear throughout the campaign in the same stations as the Fruit and Nut bars on the escalator handles. The poster matches our colour scheme for the print campaign and provides a unified campaign targeting these ares specifically and allows a higher volume of consumers to spot it and come along.

Advertising - Television

08/01/2013 - 02/27/2014

It was agreed that we would move forward with a Cadbury’s sponsorship of Dynamo’s Magician Impossible. This allowed us to lock in a strong 360 campaign as we had already signed up Dynamo for the PR activities.The sponsorship agreement will include a premier of the advert running for 1 minute 10 seconds on the first ad break of Dynamo’s show which airs at 8.30pm on a Thursday it will then be repeated before the show returns in each consecutive break for the full season of the show which runs for 116 hours. After the initial premier the show is repeated at around 1.15pm on E4 and 4OD the advert will be shown at the start and end of these shows which is an additional 232 showings this also allows us to use reach various age milestones in our key demographic without spending much more money.

Shop Concessions

08/02/2013 - 03/02/2014

To keep the promotions running in store and to keep it consistent throughout the campaign, in all major supermarkets we will have our promotional ‘Fruit and Nut’ concessions. These will be cardboard cut outs of Circus stalls with a Ringleader attached to it. The part of the stall that would be used to hold parts for whatever game the stall is for will be where the Fruit and Nut bars are laid out. These concessions will be placed wherever the biggest visual opportunity in the store is for maximum attention.

Social Media

08/03/2013 - 02/28/2014

We decided to run such a big engaging campaign that offers consumers a chance at fully being involved with the brand and each other. Our two main sources of consumer networking will be Twitter and Facebook. By using the hashtag on Twitter:

fruitandnutter Or the Fruit and Nutty Facebook page:

www.facebook.com/fruitandnutters consumers can interact. They are not only sharing their stories with us they are sharing them with each other.

Fruit and Nutty Circus - London

08/03/13 - 08/04/13

The Fruit & Nutty Circus will kick off its first show in London's Hyde Park, opening with a bang there will be music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as that there will be the confession booths and the interactive ‘mirror’ wall, these will help with the kick off of the social media campaign with consumers sharing their stories and using the hashtag and Facebook page.

Advertising - Cinema

08/04/2013 - 08/30/2013

We decided against simply running this as a cinema advert, instead we have created a short feature to be played UK wide in Cinemas. Its 20 seconds long and is titled Dynamo Interrupts. Dynamo will appear to knock on the cinema screen commanding the attention of the audience. He will then make a short announcement to the crowd about the 'Fruit and Nutty' Circus.

Advertising - London Evening Standard

08/26/2013 - 08/30/2013

A few days before the circus rolls into each town we will be advertising in the local, most frequently read newspaper. For London it will be in the London Evening Standard. We felt the need to rethink where we were placing the advert, so instead of Heat and GQ we felt that the local papers were more connected with our target audience, as they enjoyed the comforting and friendly feeling that a local paper and a Fruit and Nut gives them.

Fruit and Nutty Circus - London

08/31/13 - 09/01/13

The circus is running for a second day in London in Hyde Park due to it still being the English School and University holidays. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive ‘mirror’ wall linking the PR campaign with the social media one.

Advertising - Birmingham Mail

09/02/2013 - 09/06/2013

A few days before the circus rolls into each town we will be advertising in the local, most frequently read newspaper. For Birmingham it will be in the Birmingham Mail. We felt the need to rethink where we were placing the advert, so instead of Heat and GQ we felt that the local papers were more connected with our target audience, as they enjoyed the comforting and friendly feeling that a local paper and a Fruit and Nut gives them.

Ring Leader

09/04/2013 - 09/06/2013

The Ring Leader will be appearing in the cities a few days before the circus actually arrives so to create a buzz and draw attention to it. She will be rolling people up to her stall in the city center, giving out information and promotional 'Escape to the Circus' tickets.

Fruit and Nutty Circus - Birmingham

09/07/2013 - 09/08/2013

The Circus will be in Birmingham's Centenary Park for the month of September. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive ‘mirror’ wall linking the PR campaign with the social media one.

Advertising - Birmingham Mail

09/23/2013 - 09/27/2013

A few days before the circus rolls into each town we will be advertising in the local, most frequently read newspaper. For Birmingham it will be in the Birmingham Mail. We felt the need to rethink where we were placing the advert, so instead of Heat and GQ we felt that the local papers were more connected with our target audience, as they enjoyed the comforting and friendly feeling that a local paper and a Fruit and Nut gives them.

Fruit and Nutty Circus - Birmingham

09/28/2013 - 09/29/2013

The Circus will be appearing in Birmingham's Centnary Park for a second time due to the English School and University holidays. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive ‘mirror’ wall linking the PR campaign with the social media one.

Advertising - Liverpool Echo

10/14/2013 - 10/18/2013

A few days before the circus rolls into each town we will be advertising in the local, most frequently read newspaper. For Liverpool it will be in the Liverpool Echo. We felt the need to rethink where we were placing the advert, so instead of Heat and GQ we felt that the local papers were more connected with our target audience, as they enjoyed the comforting and friendly feeling that a local paper and a Fruit and Nut gives them.

Ring Leader

10/16/2013 - 10/18/2013

The Ring Leader will be appearing in the cities a few days before the circus actually arrives so to create a buzz and draw attention to it. She will be rolling people up to her stall in the city center, giving out information and promotional 'Escape to the Circus' tickets.

Fruit and Nutty Cirus - Liverpool

10/19/2013 - 10/20/2013

The Circus will be in Liverpool's Sefton Park for the month of October. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive ‘mirror’ wall linking the PR campaign with the social media one.

Advertising - Manchester Evening News

11/25/2013 - 11/29/2013

A few days before the circus rolls into each town we will be advertising in the local, most frequently read newspaper. For Manchester it will be in the Manchester Evening News. We felt the need to rethink where we were placing the advert, so instead of Heat and GQ we felt that the local papers were more connected with our target audience, as they enjoyed the comforting and friendly feeling that a local paper and a Fruit and Nut gives them.

Ring Leader

11/27/2013 - 11/29/2013

The Ring Leader will be appearing in the cities a few days before the circus actually arrives so to create a buzz and draw attention to it. She will be rolling people up to her stall in the city center, giving out information and promotional 'Escape to the Circus' tickets.

Fruit and Nutty Circus - Manchester

11/30/2013 - 12/01/2013

The Circus will be in Manchester's Debdale Park for the month of November. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive ‘mirror’ wall linking the PR campaign with the social media one.

Advertising - Newcastle Journal

12/02/2013 - 12/06/2013

A few days before the circus rolls into each town we will be advertising in the local, most frequently read newspaper. For Newcastle it will be in the Newcastle Journal. We felt the need to rethink where we were placing the advert, so instead of Heat and GQ we felt that the local papers were more connected with our target audience, as they enjoyed the comforting and friendly feeling that a local paper and a Fruit and Nut gives them.

Ring Leader

12/04/2013 - 12/06/2013

The Ring Leader will be appearing in the cities a few days before the circus actually arrives so to create a buzz and draw attention to it. She will be rolling people up to her stall in the city center, giving out information and promotional 'Escape to the Circus' tickets.

Fruit and Nutty Circus - Newcastle

12/07/2013 - 12/08/2013

The Circus will be in Newcastle's Town Moor for the month of December. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive ‘mirror’ wall linking the PR campaign with the social media one.

Advertising - Edinburgh Evening News

12/23/2013 - 12/27/2013

A few days before the circus rolls into each town we will be advertising in the local, most frequently read newspaper. For Edinburgh it will be in the Edinburgh Evening News. We felt the need to rethink where we were placing the advert, so instead of Heat and GQ we felt that the local papers were more connected with our target audience, as they enjoyed the comforting and friendly feeling that a local paper and a Fruit and Nut gives them.

Ring Leader

12/25/2013 - 12/27/2013

The Ring Leader will be appearing in the cities a few days before the circus actually arrives so to create a buzz and draw attention to it. She will be rolling people up to her stall in the city center, giving out information and promotional 'Escape to the Circus' tickets.

Fruit and Nutty Circus - Edinburgh

12/28/2013 - 12/29/2013

The Circus will be in Edinburgh Castle for the month of December. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive ‘mirror’ wall linking the PR campaign with the social media one.

Advertising - Glasgow Evening Times

12/30/2013 - 01/03/2014

A few days before the circus rolls into each town we will be advertising in the local, most frequently read newspaper. For Glasgow it will be in the Evening Times. We felt the need to rethink where we were placing the advert, so instead of Heat and GQ we felt that the local papers were more connected with our target audience, as they enjoyed the comforting and friendly feeling that a local paper and a Fruit and Nut gives them.

Ring Leader

01/01/2014 - 01/03/2014

The Ring Leader will be appearing in the cities a few days before the circus actually arrives so to create a buzz and draw attention to it. She will be rolling people up to her stall in the city center, giving out information and promotional 'Escape to the Circus' tickets.

Fruit and Nutty Circus - Glasgow

01/04/2014 - 01/05/2014

The Circus will be in Glasgow Green for the month of January. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive ‘mirror’ wall linking the PR campaign with the social media one. Glasgow is also the second last stop on the tour, it is where the winner of the ‘Fruit and Nutters’ competition will be announced in order to have a moth to create the winners advert.

Advertising - London Evening Standard

02/10/2014 - 02/14/2014

A few days before the circus rolls into each town we will be advertising in the local, most frequently read newspaper. For London it will be in the London Evening Standard. We felt the need to rethink where we were placing the advert, so instead of Heat and GQ we felt that the local papers were more connected with our target audience, as they enjoyed the comforting and friendly feeling that a local paper and a Fruit and Nut gives them.

Ring Leader

02/12/2014 - 02/14/2014

The Ring Leader will be appearing in the cities a few days before the circus actually arrives so to create a buzz and draw attention to it. She will be rolling people up to her stall in the city center, giving out information and promotional 'Escape to the Circus' tickets.

Fruit and Nutty Circus - London

02/15/2014 - 02/16/2014

The Circus will be back in London during the month of Febuary. This is where the finale will be taking place, it will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive ‘mirror’ wall linking the PR campaign with the social media one. It is also where the video of the competition winners advert will be showcased.