The Evening Standard, since May 2009 is a local, free daily newspaper, published Monday to Friday in tabloid format in London, United Kingdom.
It is the dominant regional evening paper for London and the surrounding area, with coverage of national and international news and City of London finance. In October 2009, the paper ended a 180-year history of paid circulation and became a free newspaper, doubling its circulation as part of a change in its business plan to 600,000.
A full page colour advert appears in the London Evening Standard, a run of paper advert which will kick of the run up to the first appearance of the circus. Total cost £22,500.