H&M Timeline

Main

The first store, Hennes, opens in Sweden selling women clothing

1947

The first store outside of Sweden opens in Norway

1964

H&M is created

1968

Hennes buys the hunting and fishing equipment store Maurits forming Hennes & Mauritz (H&M)

Expanding European Market

1976 - 1988

Expansion to European markets including the UK, Germany, and the Netherlands

First H&M Code of Conduct

1997

H&M develops their first code of conduct guidelines

First US Store

2000

The first U.S. store opens

First public CSR Report

2002

H&M develops the first Annual Corporate Social Responsibility Report

Ranked on sustainability indices

2009 - 2012

100 Most Ethical, Global 100, Newsweek Green, Dow Jones Sustainability Index

H&M joins the Sustainable Apparel Coalition

2010

H&M joins the Sustainable Apparel Coalition

H&M BAD Sustainability Press

2010

H&M was accused of: clothes dumping, toxic chemical contamination of producer countries' water, and organic cotton fraud

Launch First Conscious Collection line

2011

#1 user of organic cotton

2011

Social sustainability troubles

2012

H&M criticized for low garment factory wages and poor working conditions

Supplier List available to the public and Zero Chemical Discharge Goal

2012

Releases the H&M suppliers and Makes commitment to Zero Chemical Discharge by 2020