Estee Lauder

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Josephine was born in New York City

July 1 1908

1st marriage to Joseph Jauder

1930 - 1939

2nd marriage to Joseph Lauder

1942 - 1983

The marriage ended when Joseph died

Started the company Estee Lauder Co.

1946

She started this business when her uncle made a skin cream for her to sell.

Estee promotes her products

1948

Estee started demonstrating her cosmetic products to the stores Saks Fifth Avenue, Macy’s, and Bonwit Teller.

Estee Lauder Co. took off

1953

Estee launched her Youth-Dew Body Oil which turned her business into a billion-dollar-a-year business.

Estee Lauder launches their first men's cologne

1965

"Aramis" was the first cologne launched by Estee Lauder. It was considered one of the most elegant colognes in the world

Clinique challenges

1970

In the 1970's Estee Lauder launched Clinique. The first two years of the brand resulted in a losses of 3 million dollars.

Estee Lauder dies

2004