Nike/ Phil Knight Timeline

Marketing Class

Main

Born

February 24, 1938

Attended University of Oregon

1955 - 1959

Degree in Journalism

Served active duty in Army

1959 - 1960

Attended Stanford University

1960 - 1962

Graduate study

First Entrepreneurial Idea

1962

Blue Ribbon Sports Created

January 25, 1964

Partnered with Bill Bowerman and sold Tiger running shoes from Japan

Married Penelope Parks

September 13, 1968

Nike Logo Created

1971

Iconic Swoosh was made for $35

Nike Name Created

1971

First Jumpman/ Jordan Shoe made

1985 - 1986

Nike paid Jordan's fine for wearing the shoe, Massive Publicity

Nike signs Michael Jordan

1985 - 1990

1st contract lasted 5 years

Just do it. Tagline created

1988

Sweatshop Scandal

1990 - 2000

Nike signs Tiger Woods

1996 - 2000

First contract was four years

Largest Revenue Reported

2012

$24.1 billon