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Use Cases
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Resources
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Pricing
Strategies for Increasing Online Enrollment
For: Dr. Christine Wallace
For: Dr. Christine Wallace
Short Term Strategies
Banner Ads specific to Online Programs
01/01/2013 - 01/01/2014
% complete
New Banner ads specifically targeted for Online began in January 2013 (Dr. Christine Wallace and Steve Landrum)
Radio Ads specific to Online Programs
01/01/2013 - 01/01/2014
% complete
New Banner Ads specifically targeted for Online began in January 2013 with immediate uptick in numbers; over 200 new seats added since ads began. (Dr. Christine Wallace and Steve Landrum)
Sales Tip Sheets (Market Differentiators) on each Online Program
01/01/2013
% complete
Online Dept. Coordinators adding program differentiators to College Program tip sheets. (Deans)
Now including the transfer scholarship
01/28/2013
% complete
Scholarship added to radio ads beginning in late January; student numbers continuing to increase
Clarify the definition of an Online student
02/11/2013 - 05/30/2013
% complete
Presented to President Pappas on Feb. 11, 2013. (Dr. Linda Rinker and Dr. Christine Wallace)
Meeting with Admission Team every 3 weeks
02/21/2013 - 02/21/2014
% complete
Meetings every 3 weeks to increase information and knowledge regarding Online programs. (Dr. Christine Wallace and Tom Woods)
Meeting with Enrollment Advisors
03/01/2013 - 03/01/2014
% complete
Plan to regularly schedule meetings with Advisors bringing various Online Team members for questions and answers. (Dr. Christine Wallace and Daryl Kingrey)
Lead Online Enrollment specialist (specific Online student issues)
04/01/2013
% complete
Meet with recruiters and Online team and act as the primary advisor specifically for Online issues to increase new student numbers and retain current students. (Dr. Linda Rinker and Dr. Christine Wallace)
Lead Online Recruiter (liaison between Online and all Recruiters)
04/01/2013
% complete
Meet with enrollment advisors and the Online team and act as the primary Recruiter specifically for Online applications to increase new student numbers. (Dr. Linda Rinker and Dr. Christine Wallace)
Meet with KSM and Marketing (increasing qualified leads)
04/01/2013 - 04/03/2013
% complete
We are converting at about 38% for Online qualified leads that apply. We need to increase our qualified leads to increase our student numbers. Also need to remove Davenport IP from KSM lead generation (Marketing Team)
Focus on two Online programs and create a strategic marketing plan
05/01/2013
% complete
Choose two programs collaboratively work with marketing and experts to develop a strategic marketing plan to increase student numbers inside and outside of Michigan. (Dr. Christine Wallace, Kevin Kiepert, and Steve Landrum)
Work with marketing to meet the goals of strategic plan
05/01/2013
% complete
Choose two programs collaboratively work with marketing and experts to develop a strategic marketing plan to increase student numbers inside and outside of Michigan (radio, billboard, banner). (Dr. Christine Wallace, Kevin Kiepert, and Steve Landrum)
Long Term Strategies
Market Online programs to Alumni
03/01/2013 - 03/01/2014
% complete
Regular marketing to Alumni through newsletter on targeted programs in Alumni newsletter for Feb for Winter II start. (Dr. Christine Wallace and Kathy Rogg)
Get a grant to create a simulation/MOOCs/use as a marketing opportunity
03/21/2013
% complete
Find at least 2 potential grants to create a simulation or MOOC to be used to market Online Opportunities. (Dr. Christine Wallace and Michelle Davis)
Home school students
03/21/2013
% complete
Create working relationship with Home School Association (in conjunction with COAS). (Dr. Christine Wallace, Malia Roberts, and Joy Gianakura)
Identify one or two prime markets in the U.S. outside of Michigan
03/21/2013
% complete
Meeting with Kevin Kiepert exploring market in Arizona. Ongoing research. (Dr. Christine Wallace and Kevin Kiepert)
Michigan Virtual High School
03/21/2013
% complete
Since this has been disbanded, check to see if there is an opportunity to gain access to student lists. (Dr. Christine Wallace, Malia Roberts, and Joy Gianakura)
Military by focusing on a bases and making some connections
03/21/2013
% complete
Create specific marketing for Online programs to military and connect with at least 2 military base commanders for opportunities
More awareness of free 'brush up courses' to use as a marketing opportunity
03/21/2013
% complete
Regular notices to alumni to remind them of "brush up" courses and market new Online opportunities. (Dr. Christine Wallace and Kathy Rogg)
Online Open House offered twice a year
03/21/2013 - 12/31/2013
% complete
Regular Open Houses held on campuses and Online for potential Online students in July and December each year. (Online Team)
Students with disabilities as targeted group
03/21/2013
% complete
Target Businesses that work with those that have disabilities: Goodwill, Salvation Army, Rehabilitation Groups. (Dr. Christine Wallace and Paul Ballard)
Explore 1-2 International opportunities to create partnerships
03/22/2013 - 04/19/2013
% complete
Meeting in works with Global Initiatives and COB to explore opportunities in March with GHA and Dr. William Thallemer. (Dr. Linda Rinker and Dr. Christine Wallace)
Free orientation for new Online students
09/01/2013 - 01/01/2014
% complete
An Online Orientation created and required for any student before they take an Online course to ensure Online course success. (Online Development Team)