Yvon Chouinard

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Bio

Born

1938

Moved from Maine to California

1947

Founded Chouinard Equipment, Ltd.

1957

Introduced chrome-molybdenum steel pitons

1961

First ascent of the North America Wall

1964

First Ascent of Cerro Fitz Roy

1968

Married his wife, Malida Pennoyer

1971

http://www.fresnostatenews.com/archive/2007/05/Chouinard,-Malinda-07.jpg

Company reestablished as Black Diamond Equipment

1989

Committed the company to use all pesticide-free cotton

1990

Environmental Video.