Product Launch Plan

Align all your teams to ship successful products. | Product launches can be complex and stressful as delays and mistakes can be extremely costly. A product launch plan, usually created and managed by product marketing teams, both illustrates and coordinates all the moving parts and pieces required to successfully launch your product or service into the market. The timeline based roadmap communicates all the planned activities key milestones within functional swimlanes ensuring stakeholders are informed of their upcoming deadlines and dependencies.

PRODUCT TEAM

September 1, 2020 - November 30, 2020
September 5, 2020 - September 20, 2020
September 6, 2020 - September 30, 2020
September 14, 2020 - October 4, 2020
October 1, 2020 - Approx. December 14, 2020

Help documentation, User Guides, Getting Started Guide

January 4, 2021 - January 11, 2021
January 15, 2021
Jan 15, 2021 - Approx. Feb 15, 2021

PRICING COMMITTEE

October 18, 2020 - October 21, 2020
October 25, 2020 - November 10, 2020

Channel pricing, eCommerce, discount tiers, , channel pricing, discount tiers, commissions, etc...

November 15, 2020
Oct 22, 2020 - October 25, 2020

MARKETING

November 15, 2020 - December 19, 2020
December 1, 2020 - December 18, 2020
December 1, 2020 - December 20
December 01, 2020 - January 9, 2021

Blog Posts, Social Media, Forums

December 4, 2020 - December 13, 2020
December 11, 2020 - December 20, 2020
January 1, 2021 - January 20, 2021
January 05, 2021 - January 12, 2021
January 15, 2021
January 16, 2021 - April 15, 2021

Email campaigns, webinar, podcast series, blog posts highlighting features, guest blog posts, and more...

Feb 16, 2021 - May 16, 2021

Email campaigns, webinar, podcast series, blog posts highlighting features, guest blog posts, and more...

Oct 5, 2020 - December 27, 2020

Demo decks
Product screenshots
Sales materials
Website updates
Emails
Sales page
Swipe copy
Homepage takeover for opt-in forms

E-COMMERCE TEAM

December 01, 2020 - December 10, 2020
December 01, 2020 - December 10, 2020
December 11, 2020 - January 14, 2021

Test trial process, purchase process, return process

Jan 15, 2021

Test trial process, purchase process, return process

Feb 16, 2021 - May 16, 2021

Email campaigns, webinar, podcast series, blog posts highlighting features, guest blog posts, and more...