History of Wrigley's

Main

The company was founded by William Wrigley Jr.

1891

Early manufacturing began

1892

Wrigley bought $1.5 million worth of advertisement for $250 000

1907

By doing this, he was risking everything he owned as it was a win or lose situation

Wrigley’s Spearmint became number one chewing gum in the US

1910

William Wrigley Jr. began the first direct marketing at home

1915

He sent free samples of gum to every address listed in the phone book

Dr Grace Sitzer began a health&welfare department in Wrigley’s Chicago Factory

1916

William took the company public

1919

Construction begins on Wrigley Building

1920

One of the first companies to give employees Saturday and Sunday days off

1924

Wrigley’s first commercial began on television

1960

It starred Joan and Jane Boyd as Wrigley Doublemint Twins

Wrigley begins to expand around the world

1961

A pack of Wrigley’s Juicy Fruits were passed through hand-made laser scanners

1974

This was the beginning of a new and computerized era for shopping

Television ads promote sugar-less gum good for oral Health, boosting sales

1992

Wrigley Science Institute established

2006