West Spa eCommerce Site Refresh

Review current website issues and new site objectives. Emphasis on the "booker" eCommerce integration for the site. Identify any limitations and solutions.

Review marketing strategies and provide marketing plan for the site launch and weekly material moving forward. Including emails from booker for appointments and reminders.** Including possibility of video(s).

Meeting with West Spa to finalize the project timeline and deliverables throughout the project. Emphasis on content delivery and requirements.

Produce product content for the eCommerce portion of the web site. Emphasis on consistent style of product images and descriptions.
*This content may be entered in to the "booker" system or the CMS. This will be determined during the strategy meeting.

Produce web page content based on the new site map and marketing strategies. Emphasis on SEO and consistent messaging.

Map out and produce the new site map based on the site objectives and strategies.

Review current URL structure and propose any required changes to improve SEO and marketing strategies. Results should be in sync with the new site map.

Finalize the new web page designs that have been produced based on content and marketing strategies.

Produce the HTML/CSS/JS versions of the approved design pages. Emphasis on usability and mobile browsing.

Booker API integration into the CMS back-end as the main eCommerce solution for both products and services provided through the site. This includes the initial installation as well as all configuration details and payment processing.