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Use Cases
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Resources
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Pricing
1889
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Cola-Cola first bottled under contract in Chattanooga, Tennessee. Coke President Asa Candler sells bottling rights for $1. Bottles used at this time are straight-sided Hutchinson bottles with a metal stopper.
1906
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Amber-colored and clear straight-sided bottles with an embossed logo are used by bottlers across the U.S.
1915
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With the success and growth of Coca-Cola, competitors attempt to imitate the Coke bottle, with slight variations. This famous Coca-Cola contour bottle is patented in 1915 by the Root Glass Company. The creative bottle could be recognized when broken on the ground or by touch in the dark.
1955
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Coca-Cola expands its packaging from just 6.5 oz. contour bottle to also 10, 12 and 26 oz. contour bottles in the U.S., to help meet all their consumers needs,
1957
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Coca-Cola contour bottles are printed with a white label featuring both trademarks, Coca-Cola and Coke. Previously the trademark Coca-Cola had been blown in glass lettering on the bottle.
1960
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A 12 oz. aluminum Coca-Cola can is introduced. Early can graphics have the image of a Coca-Cola bottle to help customers recognize the beverage.
1993
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The 20 oz. PET contour bottle is introduced. The bottle helps distinguish Coca-Cola from other beverages, just as the glass contour bottle had in 1915.
2008
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Coca-Cola is awarded the first ever Design Grand Prix at the prestigious Cannes Lions for the brand’s refreshed visual identity and packaging of the aluminum bottle.
2009
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Coca-Cola introduces the “plant bottle” which is 100% recyclable and made with up to 30% renewable, plant-based material.
2015
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The Coca-Cola bottle turns 100.