Preceden

Campaign Timscale

Main

Advertising - 'You Shall Not Pass'

08/01/2013

The first showcased advert will be done on the opening day of the campaign, having this released at the same time as all the PR and social media hype will really get the campaign off to a flying start. The advert that will appear will be a 'normal' 22 year old guy in his house eating a Fruit and Nut bar whilst speaking to his cat in bizarre movie quotes. This will be both print and TV advertising.

PR - Fruit and Nutty Circus and #Fruitandnutters begins

08/01/2013 - 08/04/2013

The Fruit and Nutty Circus will kick off its first show in London, opening with a bang there will be music playing and diferrent section where you can go see the stuff you like. As well as that there will be booths where you can upload your stories. This will also showcase the video of Dynamo asking 'How Nutty are you?' in order to get the hashtag trending on the first day of the campaign, showing the power of Social media.

Transport Advertising

08/01/2013 - 03/02/2014

The transport advertising will appear in airports and train stations across the UK. This will be on escalator handles it will contain a print of the bar all the way up so that your hand is always on a Fruit and Nut. We have chosen for this to run for the length of the campaign to support the main broadcast advertising.

Fruit and Nutty Circus - London

08/29/2013 - 09/01/2013

The last week of the Circus appearing in London. More of the same, different tents, music, confession booths and Dynamo. The Circus will run for a second week due to the Scottish and English School and University holidays.

Heat Magazine

09/02/2013 - 11/01/2013

The first Showcased advert will appear in Heat Magazine, this will run for two months.

Fruit and Nutty Circus - Birmingham

09/05/2013 - 09/08/2013

The first week of the Circus appearing in Birmingham. More of the same, different tents, music, confession booths and Dynamo

Fruit and Nutty Circus - Birmingham

09/26/2013 - 09/29/2013

The last week of the Circus appearing in Birmingham. More of the same, different tents, music, confession booths and Dynamo. The Circus will run for a second week due to the Scottish and English School and University holidays.

Fruit and Nutty Circus - Liverpool

10/17/2013 - 10/22/2013

The Circus will run in Liverpool on these dates due to it being half term, this means that all the college and university students will be off and a lot of families as mums, dads and guardians will take it off to pend time with the kids. It will be the same as the rest, different tents, music, confession booths and Dynamo.

Advert - 2nd

11/04/2013

The second advert will be showcased, this is a double advert. Showing a woman dancing about like no one is watching, using a Fruit and Nut bar as a microphone and a young woman getting prepared for bed using her Fruit and Nut bar as a shield from the monsters under her bed/in her closet. This will be TV and print advertising.

Fruit and Nutty Circus - Manchester

11/28/2013 - 12/01/2013

The first week of the Circus appearing in Manchester. More of the same, different tents, music, confession booths and Dynamo.

GQ

12/02/2013 - 01/31/2014

The second showcased adverts will appear in GQ magazine, again running for 2 months.

Fruit and Nutty Circus - Newcastle

12/05/2013 - 12/08/2013

The first week of the Circus appearing in Newcastle. More of the same, different tents, music, confession booths and Dynamo

Fruit and Nutty Circus - Newcastle

12/26/2013 - 12/31/2013

The second week of the Circus appearing in Newcastle. It will be running for 2 weeks due to it being the month of Christmas and its a time when people like to spend time and do fun things with their families, friends and partners. More of the same, different tents, music, confession booths and Dynamo

Fruit and Nutty Circus - Edinburgh

01/30/2014 - 02/02/2014

The first week of the Circus appearing in Edinburgh. More of the same, different tents, music, confession booths and Dynamo

Mail on Sunday

02/02/2014 - 03/02/2014

All showcased adverts will be appearing in the Mail on Sunday for the months of February and March in order to reach all target markets.

Fruit and Nutty Circus - Glasgow

02/13/2014 - 02/16/2014

The first week of the Circus appearing in Glasgow. This is the last event on the tour of the country before the big finale. This is where the winner of the #fruitandnutters competition will be annouced, so to begin viral campaign in March. More of the same, different tents, music, confession booths and Dynamo

The Big Finale - London

02/27/2014 - 03/02/2014

The finale week of the Circus appearing in London. This will run for a full week as this is when the Spring holidays are meaning all schools, colleges, universities and parents and guardians will be off and able to attend. More of the same, different tents, music, confession booths and Dynamo. The winner of the viral campaigns video will be shown.