Action Plan

Prelaunch

Negotiation with retailer and Ads agency

07/01/2013 - 10/31/2013

Develop App and build up web page

10/01/2013 - 10/31/2013

Initial phase

Media promotion - TV, magazine and OOH

11/01/2013 - 02/28/2014

Media promotion - Youtube, Facebook, twitter, e-mail, app

11/01/2013 - 12/31/2014

Evaluation and adjust

02/22/2014 - 02/28/2014

Maintenance

Reduce TV frequency and magazine reach

03/01/2014 - 07/31/2014

Increase TV frequency and magazine reach moderately

08/01/2014 - 10/31/2014

Development

Upgrade and implement new media promotion plan for summer

11/01/2014 - 12/31/2014