Corporation influence in skateboarding

Main

U.S. Skateboard Association

1974

James O'Mahoney creates the U.S. Skateboard Association (USSA), and later creates the World Skateboard Association (WSA) to bring the world's skaters together.

Skateparks begin to appear

1976 - 1978

From the summer of 1976 through 1978 many new skateparks begin construction around the U.S., especially in southern California. Some of the most popular parks in the Los Angeles area are Concrete Wave, Skatopia, Pipeline (Upland), Lakewood, Reseda, Oxnard, Big O and Whittier. The main San Diego skateparks are Carlsbad, Del Mar, Oasis, Movin' On (Home Avenue), Vista, La Mesa and El Cajon

First Corporate influence

1977

Pepsi and 360 Sportswear form a professional skateboard team which sponsors a variety of safety clinics and demos performed mostly at local schools. The first team riders are Stacy Peralta, Russ Howell, Jerry Valdez, Laurie McDonald, Gregg Ayres, Alan Scott, Gordy Lienemann, Lonnie Toft, Waldo Autry, Paul Hoffman, Marc Scott, Brett Levett, Rod Saunders, Sylvia Scott and George Orton. Rene Carrasco, Ritchie Carrasco, David Carrasco, Steve Rocco, Tony Jetton, Wink Roberts, David Hackett, and Cheri O'Berg later join the team.

The Hester-ISA Skateboard Pro Bowl Series

1978

held at Skateboard Heaven, Spring Valley, California. It is the first organized professional skateboard contest series, and the first held in a vertical pool.

Skateparks begin to die

1979

Spiraling insurance and slowing skatepark attendance begins forcing all but a few skateparks out of business. The punk movement infiltrates the skate scene and alienates many skaters and commercial sponsors. Throughout 1979 skateboarding interest declines, and is all but commercially dead by the end of the year. The majority of skaters move on to other things.

Skateboarding goes underground

1980

Skating goes mostly underground. Street skating, and kids building their own wooden ramps, keep skating going at the core level. The large skateboard companies suffer huge losses.

The rebirth of vert skating

1985

In the mid to late 1980's, Powell-Peralta, Vision/Sims, Santa Cruz, Tracker and Independent are the major companies in the industry. Board royalties and contest winnings escalate and some pro skaters earn as much as ten thousand dollars a month. The National Skateboard Association, headed up by Frank Hawk, holds numerous contests across North America and eventually throughout the world. Skateboard shoes from Airwalk, Vans and Vision become enormously popular along with skate clothing.

Corporate shoes interest

1986

Many new and existing shoe companies begin marketing directly to the skateboard industry. In the coming years, Airwalk, Etnies, Simple and DC are among the first companies to enter the skate market. Converse, which once had been a popular skate shoe in the 1960s, begins going after the skate market. Mainstream shoe companies, Nike and Adidas also begin to focus on skate shoes.

The 90's decline

1990

The skate industry is deeply affected by a world-wide recession. Skaters rediscover their roots in street skating, and the skate companies begin re-evaluating themselves. As in the past, a hardcore group remains with the sport, but this time the attrition is not as great as it was in the past.

Rebirth through Extreme Games

1995

Skateboarding re-emerges from its slump. The sport gains a great deal of exposure at the ESPN 2 Extreme Games in Rhode Island. This serves to bring skateboarding more into the mainstream. Skateboard shoe manufacturers like Etnies (owned by top freestyle skaters Pierre Andre and Don Brown), and Vans begin selling huge quantities of product and are joined by other soft good manufacturers eager to cash in on skateboarding's growing popularity.

Extreme Games-1996

1996

The Extreme Games are held again in Rhode Island, once more exposing the sport to millions of people. Skateboarding is also included in the 1997 Winter X Games in the form of a crossover event that also included in-line skating, bicycle stunt, and snowboarding.

Nike

1997

Nike commenced their production of skate shoes in order to expand their shoe supremacy and increase profits however they were not considered to be a core brand and were not supported.

Soft goods production

1998

One of the biggest trends at work is among soft goods. In the past, clothing fashions have consistently reflected the changes influenced by those who skate. Footwear is currently getting all the attention. According to the 1998 TransWorld Skateboarding Business Summer Retailer Survey, shoes represents 26.5 % of the market share, followed by decks (26%), apparel (16%), trucks (11.5%), wheels (11%), and accessories (9%).

Corporation influence increases

2000

The impact of media coverage on skateboarding has moved it from an underground sport to a more mainstream spectator sport over the last four years. It brings an influx of companies and their advertising dollars.Skateboarders are now present in ad campaigns for products from soft drinks to potato chips, candy to phone companies. The primary focus of the sport remains in street skating, as can be seen throughout both the editorial and advertising pages of the major skateboard magazines. Vertical skating makes a comeback, due in part to the large number of new skateparks being built. These skateparks give a boost to the skating community in many towns.

Nike SB

2002

Nike inducted their sub-brand Nike SB which would specialize in skateboarding, and created models similar to the traditional skate shoes.

Paul Rodriguez- Nike SB

2004

Paul Rodriguez was Nike's figurehead for the brand, Nike SB continued to progress their skateboard shoe line in order to match the core skate companies shoes.

Maloof Money Cup

2008

The Maloof Money Cup is an annual skateboarding competition for amateur and professional skateboarders founded by Joe and Gavin Maloof of the Maloof family. The event is held in various locations worldwide and encompasses both Street, Vert and Mega Ramp competition. The event offers the largest cash prize of any skateboarding competition or event to date. Participants can win up to $160,000 for winning an event. A million dollar bonus is awarded to a participant that wins four consecutive tournaments

Street League Skateboarding

2010

Launched in 2010, Street League Skateboarding is a competitive series in professional skateboarding. The league features 24 of the world’s best street skateboarders competing for the largest prize purse in history on one-of-a-kind concrete skate plazas inside the world-class arenas, which are custom made for every contest, the contest is broadcasted live on ESPN worldwide.

Nike SB

2012

In 2012 Nike dropped the SB, and decided to end their skateboarding sub-branch and move all skate shoes from core skate shops into Nike stores worldwide