Gucci History

Craftsman’s son Guccio Gucci was born

He finds work in the Savoy Hotel, London. He was often inspired by the lavish lifestyle of others.

Sons Aldo, Vasco and Rodolfo are born to Guccio and his wife, Aida.

Founded the House of Gucci as a saddlery shop in Florence in 1906

Guccio's first talent was leather goods,
He first started selling leather bags to horsemen.

The League of Nations embargo against Italy. Makes Gucci finds alternatives to imported leather and other materials. He developed specially woven canapa, or hemp, from Naples, printed with the first signature print (a series of small, interconnecting diamonds in dark brown on a tan background) Which he made his first successful suitcases of.

Guccio Gucci opened his first retail shop on the Via Condotti in Rome.

The recognizable Gucci icon, the leather bag with bamboo handle, is created

The trademark red striped webbing is introduced. During this year he created many classics such as luggage, ties, shoes, and the famous handbags sporting the bamboo handle.

Gucci becomes a pioneer of Italian design in the U.S. when Aldo opens the first American store in the Savoy Plaza Hotel on East 58th Street in New York.
Guccio Gucci dies at age 72, 15 days after the New York store opens.