4. Uber Timeline

CEOs

Travis Kalanick

March 2009 - June 21, 2017

Travis Kalanick resigns as CEO after pressure from five big Uber investors, including venture capital firms Benchmark, First Round Capital, Menlo Ventures, and Lowercase Capital, and the mutual fund Fidelity Investments.

Dara Khosrowshahi

August 30, 2017 - Present

After a lengthy and public search, Uber selects Dara Khosrowshahi, the CEO of travel site Expedia, as its new CEO.

Milestones

The Idea

2008

On a snowy Paris evening in 2008, Travis Kalanick and Garrett Camp had trouble hailing a cab. So they came up with a simple idea—tap a button, get a ride.

Founded

2009

Founded in 2009, Uber was able to portray itself as an underdog “disruptor” into 2012, galvanizing support to beat back city lawmakers in Boston and Washington, D.C. who sought to impose regulations.

Uber founded as UberCab

March 2009

In March 2009, Uber founded as UberCab.

Lyft Launches

June 2012

Lyft, a competitor to Uber, launches in San Francisco.

UberX Launched

July 2013

Uber launches its premium UberX service, a development that will upend not only the black cab business but also that of Addison Lee, an upmarket minicab service owned by private equity group Carlyle.

Class-Action Lawsuits

August 16, 2013

On August 16, a group of Uber drivers files a class-action lawsuit in federal court in which they claim they have been misclassified as independent contractors.

Uber Rush Launched

April 7, 2014

Uber launches Uber Rush in New York City, a courier service using bicycle messengers to deliver packages. This marks the beginning of Uber's transition into a logistics company.

UberFRESH Launched

December 8, 2014

Uber expands UberFRESH in some parts of the Los Angeles area to include dinner delivery during weekdays.

UberEATS Launched

December 9, 2015

UberEATS, Uber's food delivery service, is spun off into a separate standalone app, and now offers all-day delivery in Toronto. The new app is not available for other regions.

Crowd-Funded Lawsuit

June 2017

A crowd-funded lawsuit claims that Uber should be collecting tax. At the time, Reuters estimated that Uber’s 40,000 U.K. drivers were generating over 1 billion pounds a year ($1.35 billion), indicating that it was avoiding up to 40 million pounds a year in VAT. In the same month, a shareholder revolt forces Kalanick to step down as CEO.

Funding

Series A

February 14, 2011

Uber announces it has raised $11 million in Series A round led by Benchmark Capital.

Series B

December 7, 2011

Uber announces it has raised $37 million in Series B round, including investors such as Goldman Sachs, Menlo Ventures (with Shervin Pishevar leading Menlo's investment), and Bezos Expeditions.

Series C

August 23, 2013

Uber confirms it has raised $258 million in Series C round at a $3.5 billion pre-money valuation, with investors including Google Ventures and TPG Growth.

Series D

June 6, 2014

Uber confirms it has raised $1.2 billion in a Series D round, with a pre-money valuation of $17 billion. Key investors include BlackRock, Google Ventures, Kleiner Perkins Caufield & Byers (with partner Megan Quinn), Menlo Ventures, SherpaVentures (with partners Shervin Pishevar and Scott Stanford), Summit Partners, and Wellington Management.

Series E

December 4, 2014

Series F

July 31, 2015

Series G

June 1, 2016

Growth

Launched in S.F Bay Area.

2009 - 2010

In 2009-2010, Uber focuses mostly on the San Francisco Bay Area.

US Expansion

2011

In 2011, Uber starts its national expansion.

Launched in London

July 2012

Uber launches operations in London, just before the city hosts the Summer Olympic Games.

Launched in Mexico

June 2013

Uber launches in Mexico City, Mexico.

Launched in Asia

July 2013

Uber expands to Asia launches in Taiwan, starting in Taipei.

Launched in Africa

August 8, 2013

Uber expands to Africa, launches its first product in Johannesburg, South Africa.

Protests against Uber

June 2014

In June 2014, A large-scale taxi driver strikes crop up, the biggest of which are staged in London, Berlin, Paris, and Madrid.

Banned in Delhi

December 2014

India’s Delhi region bans Uber’s car-hailing service in the wake of explosive allegations that an Uber driver raped a female passenger.