Disneyland Shanghai Timeline

Main

Negotiations with Government and Current Tenants

December 2012 - December 2014

Primary Research

December 2012 - June 2013

Hiring of Corporate Employees

January 2013 - December 2013

Create Chinese-based Characters

July 2013 - December 2015

Hiring of Amusement Park Employees

January 2014 - December 2014

Integrated Mass Advertising Campaign

January 2015 - December 2016

Launch of Disneyland Shanghai

January 2016

Review and Improvements

February 2016 - 2017