Current mission statement is unacceptably vague and does not actually have anything to do with what Whirlpool actually does.
This also includes product testing, market testing, and development of final product
This is where all 6th Sense products will be able to detect abnormalities such as mold and fire, and can shut down and alert the product owner. This step will be integral to our brand identity
We recommend Whirlpool give a substantial warranty that protects its customers
Launch of the marketing campaign will coincide with the start of the 2013 NFL season. Our goal is to feature our commercials during the games, including the season opener.
Release product in stores and online in time for the holiday season
This will include all aspects of the action plan, as each component will need to be carefully controlled and reviewed