Whirlpool Graphic Timeline

Grand Strategy


01/01/2013 - 12/31/2018

Action Plan

Create New Mission Statement

01/01/2013 - 01/07/2013

Current mission statement is unacceptably vague and does not actually have anything to do with what Whirlpool actually does.

Research & Development of SmartHome

01/01/2013 - 08/31/2016

This also includes product testing, market testing, and development of final product

Equip all 6th Sense technology with 6th Sense safety capabilities

01/09/2013 - 01/01/2015

This is where all 6th Sense products will be able to detect abnormalities such as mold and fire, and can shut down and alert the product owner. This step will be integral to our brand identity

Implement "7th Sense" factory warranty

01/01/2015 - 12/31/2018

We recommend Whirlpool give a substantial warranty that protects its customers

Launch Marketing Campaign

09/08/2016 - 09/06/2017

Launch of the marketing campaign will coincide with the start of the 2013 NFL season. Our goal is to feature our commercials during the games, including the season opener.

Product Launch

11/01/2016 - 12/31/2018

Release product in stores and online in time for the holiday season


Control & Evaluation

01/01/2013 - 12/31/2018

This will include all aspects of the action plan, as each component will need to be carefully controlled and reviewed