History Of Energy Drink in United States

By top sales in 2015


Coca-cola manufactured with cocaine

Approx. 1886 - Approx. 1903

The first “energy” drink could actually be considered Coke since it originally contained both caffeine and another stimulant—cocaine—when launched in 1886. The soft-drink carries that history to this day – the company’s name “Coca-Cola” is derived from the ingredients: the coca plant from which cocaine is derived and the kola nut, the source of caffeine. Coca-Cola’s founder used five ounces of coca leaf per gallon of syrup, but it was reduced to a tenth of that in a later recipe

Caffiene in Cola Drinks

Approx. 1886 - Approx. 1904

Cola soft drinks have been available in their current caffeine-containing
form since 1904, and in their original coca leaf (from which cocaine is derived) and kola nut (from which the caffeine is derived) form since 1886, with similar effects as energy drinks as they contain approximately 34mg of caffeine per 12oz can.

Dr. Enuf Created


The year was 1949 when Tri-City Beverage Corporation began bottling a vitamin-enriched lemon-lime soft drink known as Dr. Enuf. The locals quickly heralded the drink as “Manna from Heaven,” a description of the drink coined by the formula’s inventor. In those days, the drink was thought to have the ability to relieve “untold misery” from aches and pains, stomach disturbances, and that tired run-down feeling. Even now, testimonial letters continue to fuel the legend. (www.drenuf.com)

Jolt Cola Created


Jolt cola, a precursor to today’s energy drink phenomenon, was first distributed in the 1980s. Jolt was not marketed as a medicinal health product as, to an extent, energy drinks are. But like energy drinks, it was and is laden with caffeine.
Ingredients in Jolt Cola. (Jolt Cola) Carbonated water, sugar and/or high fructose corn syrup, caramel color, phosphoric acid, caffeine, citric acid and natural flavors.

Josta Cola by Pepsi

1995 - 1999

In 1995, PepsiCo launched Josta, the first energy drink introduced by a major US beverage company (one that had interests outside energy drinks), but Pepsi discontinued the product in 1999.

Red Bull Energy Introduced in US


Red Bull (currently one of the most popular energy drinks) was introduced in Austria in 1987 and to the United States in 1997. Red Bull Energy Drink contains the following high quality ingredients:

Caffeine. Caffeine has already been known for its stimulating effects on the human body by ancient civilizations who consumed it from natural sources like tea, coffee, cacao beans & cola nuts. Taurine B-group vitamins. Sugars.

Monster Energy Drink created by Hansen Natural


The caffeine content of most Monster Energy drinks is approximately 10 mg/oz (33.81 mg/100ml),[12][13] or 160 mg for a 16 oz can. The packaging usually contains a warning label advising consumers against drinking more than 48 oz per day (16 oz per day in Australia). The drinks are not recommended for pregnant women or people sensitive to caffeine.

The ingredients include carbonated water, sucrose, glucose, citric acid, natural flavors, taurine, sodium citrate, color added, panax ginseng root extract, L-carnitine, caffeine, sorbic acid, benzoic acid, niacinamide, sodium chloride, glucuronolactone, inositol, guarana seed extract, pyridoxine hydrochloride, sucralose, riboflavin, maltodextrin, and cyanocobalamin.

Full Throttle


Full Throttle is an energy drink brand produced by Monster Energy. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company.
(Original Drink) Carbonated water, high fructose corn syrup and/or sucrose, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, carnitine fumarate, maltodextrin, niacinamide (vitamin B3), yellow 5, pyridoxine hydrochloride (vitamin B6), guarana extract, cyanocobalamin (vitamin B12).

NOS Energy Drink


Ingredients are carbonated water, high fructose corn syrup, citric acid, sodium citrate, sodium hexametaphosphate (preservative), caffeine, taurine, natural flavors, acacia, potassium sorbate (preservative), glycerol ester of rosin, inositol, sucralose, yellow 5, calcium disodium edta (preservative), pyridoxine hydrochloride (vitamin B6), yellow 6, guarana, cyanocobalamin (vitamin B12)[3]

Amp Energy by Pepsi


Having been introduced in the year 2001, initially the drink was sold under the brand name “Mountain Dew”. It was only in the year 2009, that it began to be sold by its own name, i.e. “AMP”.
Carbonated Water, High Fructose Corn Syrup, Citric Acid, Orange Juice Concentrate, Natural Flavor, Guarana Seed Extract, Sodium Benzoate (Preserves Freshness), Sodium Hexametaphosphate (to Protect Flavor), Caffeine, Gum Arabic, Niacinamide (Vitamin B3), Ascorbic Acid (to Protect Flavor), Taurine, Calcium Disodium EDTA (to Protect Flavor), Panax Ginseng Root Extract, Riboflavin (Vitamin B2), Calcium Pantothenate (Vitamin B5), Brominated Vegetable Oil, Yellow 5, Pyridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12), Blue 1.

Xyience Energy Drink

Approx. 2014

Carbonated water, citric acid, taurine, sodium citrate, natural flavors, glucoronolactone, caffeine, D-calcium pantothenate, guarana extract, panax ginseng extract, sucralose, sodium benzoate, potassium sorbate, inositol, L-carnitine, niacinamide, acesulfame potassium, pyridoxine hydrochloride, cyancobalamin