Coca-Cola was the first beverage ever to be marketed as an energy drink. The sugar, caffeine and at the time, cocaine content gave people a boost of energy that allowed them to feel more awake and focused.
Lucozade Energy was originally introduced as a hospital drink for "aiding the recovery”.
Dr. Enuf is an energy drink marketed as an "energy booster" drink containing B vitamins, caffeine and cane sugar.
The Lipovitan brand was a drink made solely for energy in Japan. However, in Japan, most of the products of this kind bear little resemblance to soft drinks, and are sold instead in small brown glass medicine bottles. The drink (Lipvitan-D) contains a mix of essential vitamins and also taurine and niacin which are metabolic agents proven to boost things such as energy and concentration.
Jolt Cola is introduced. The cola drink was created as an extremely caffeinated beverage.
Invention of RedBull. Main ingredients included caffeine, taurine, B vitamins (B3, B5, B6, B12), sucrose, and glucose.
In addition to featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles—from athletes to rock stars," Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 oz can size (against Red Bull's 8 oz can) and marketing itself as "twice the size of Red Bull for the same price!"
Monster Energy Drink created. The caffeine content of most Monster Energy drinks is approximately 10 mg/oz (33.81 mg/100ml),or 160 mg for a 16 oz can. The ingredients include carbonated water, sucrose, glucose, citric acid, natural flavors, taurine, sodium citrate, color added, panax ginseng root extract, L-carnitine, caffeine, sorbic acid, benzoic acid, niacinamide, sodium chloride, glucuronolactone, inositol, guarana seed extract, pyridoxine hydrochloride, sucralose, riboflavin, maltodextrin, and cyanocobalamin.
Creation of 5-hour Energy. The official website lists the active ingredients of 5-hour Energy as: vitamin B6, folic acid, vitamin B12, sodium, taurine, glucuronolactone, malic acid and N-Acetyl L-tyrosine, L-phenylalanine, caffeine, and citicoline.
In 2005 the energy drink market exploded with sales going up 61% since its introduction in the U.S.
The Fuze Beverage company launched the beverage. The name "NOS" was licensed from Holley Performance Products, which manufactures the Nitrous Oxide Systems (NOS) brand of automotive nitrous injection systems. According to Holley, NOS is the first automotive product to have a consumable food product share its name and logo. In February 2007, Fuze was purchased by The Coca-Cola Company, which transferred the NOS licence to Coca-Cola. On June 12, 2012, Coca-Cola announced the transfer of its energy division, including NOS and Full Throttle, to Monster Beverage.
The sector has grown 60% between from 2008-2012, and had total U.S. sales of more than $12.5 billion in 2012.
Red Bull and Monster were the two best-selling brands in 2012, accounting for nearly 80% of US energy drink sales.