In 1886, pharmacist John Pemberton decided to invent something that would bring him commercial success after his battle in the Civil War. On usual occasions, everything he made in the pharmacy would fail. He invented many drugs, but none of them brought him much success. Pemberton decided to test out the beverage market, in which his time, the soda fountain was rising in popularity. His idea sparked after seeing the soda fountain and thus, Coca-Cola was born. However, with his poor advertising skills, Coca-Cola did not have much success until Frank Robinson helped in the advertisement process. Robinson designed the logo and wrote the slogan. Coca-Cola was not successful in the first year, and Pemberton had died in August 1888, which meant he would not see his success. After Pemberton's death, his business was rescued by a new owner named Asa Griggs Candler, who became the sole owner of Coca-Cola. The beverage was sold as a drug, but after court battles, it became a sold as a beverage. Using one of the most innovative marketing techniques, Candler upgraded the success of the beverage, resulting in the popularity of Coca-Cola today.