William Rosenberg founded the company "Open Kettle", the predecessor of Dunkin' Donuts, in Quincy, Massachusetts in 1948.
Selling of Dunkin' Donuts
William Rosenberg began to sell Dunkin' Donuts as a franchise to other entrepreneurs. This was the first step in the company's popularization
Globalization of Dunkin' Donuts
Dunkin' Donuts began to spread to other countries around the world, marking its first step in globalization.
The Advent Of The Famous "Munchkins"
Dunkin' Donuts adds their famous copyrighted "Munchkins" product to their menu.
Addition of Breakfast Sandwiches
Because of the increase in sales from the Munchkins and other donuts, Dunkin' Donuts expanded on its menu by adding breakfast sandwiches to it.
Adoption of Technology
Dunkin' Donuts capitalizes on the increasing success of technology (especially smartphones) and creates its first mobile application that allows it to take a different marketing stance in the food industry.
Success by 2014
By the year 2014, Dunkin' Donuts has expanded its operations into 33 countries worldwide and operates in a total of 11,000 restaurants. Additionally, it has over a 1,000 items in its menu.