The late John Walson. who owned a General Electric store in Mahoney City, PA, had trouble selling television sets. Since Mahoney City was located in a valley, TV reception was limited. To improve reception in his store, Walson placed an antenna on top of New Boston Mountain, then fed the signal to the store through a cable. Residents, seeing the improved reception, requested access to Walson's cable. Charging service and installation fees, Walson installed the cable in televisions across the city. This system is known as Service Electric Cable TV, which still exists to this day. In 1979, Walson's work was recognized by the United States Congress as the pioneering force behind cable television. ("John Walston Sr., 78")
Adorno would most likely have foreseen the commercialization of cable television; he may have even argued that the amalgamation of high and low culture would be exacerbated as more Americans bought cable subscriptions.