A social instrument of communication using online channels
- user generated content
- community focused
- information sharing
74% of all internet users use social media
- social networks- make groups and interact with other people; profile; Facebook, Tinder, etc.
- bookmarking sites- save and organize things and share to users; Pinterest, Stumbleupon, etc.
- social news- dedicated to current news; Buzzed, Reddit, Digg, Snapchat, etc.
- media sharing- video and picture; Youtube, Beme, Instagram, Snapchat, Flickr, etc.
- microblogging- short updates to subscribers; frequent medals and profiles; Twitter, Sina Weibo, Beme, etc.
- blog comments and forums; group talking bout events; Wordpress, Yik Yak, etc.