The term "social media", believed to be first used by Chris Sharpley, was coined in the same year that "Web 2.0" became a mainstream concept. Social media–sites and web applications that allow its users to create and share content and to connect with one another–started around this period.
Digg, a social news site, launched on November of 2004, paving the way for sites such as Reddit, Mixx, and Yahoo! Buzz. Digg revolutionized traditional means of generating and finding web content, democratically promoting news and web links that are reviewed and voted on by a community.