How to Create a Business Roadmap from Start to Finish

By Matt Mazur · Last updated March 3, 2022

A lot of companies can benefit by using a roadmap to define their company values, create a singular vision, and chart a direction for positive growth.

No matter the size of your business or how many clients you may have, there are many benefits of planning and organizing your company’s future with a business roadmap.

Here’s how to create an awesome business roadmap for your company:

Craft a Company Mission

The first thing you want to do is make a clear company mission statement and communicate it well within your company/employees as well as to your target audience (also potential clients).

The mission statement is the core of your entire company and will include your most important company values, such as why your company is in business in the first place.

All the pillars of customer service, marketing, and product development are revolved around this statement.

For example, the mission statement for McDonald’s is: “To be our customers’ favorite place and way to eat and drink.”

Figure Out Your Objectives

Establish solid company goals by which success and positive direction can be made. A part of it may be mentioned in the mission/vision statement, but you need to be specific!

Include measurable KPIs to track your progress and set goals for your company in your business roadmap.

Some examples of specific objectives may be to expand clientele into a global market or to be the fastest and most efficient provider of a service or product.

Making clear definitions of specific aims in a company is the first part to growing in a direction for positive growth.

Analyze Your Strengths and Weaknesses

Perform a SWOT analysis by taking an overview of company strengths, weaknesses, opportunities, and threats. When looking at strengths and weaknesses, you must examine a company’s internal processes and structures.

Strengths and weaknesses are the internal challenges a company must face to achieve growth. With opportunities and threats, a company must look at external factors that could help or slow down achieving company objectives.

If a company has a new product they want to try to start marketing globally, a SWOT analysis may show that though the product is of the best quality, the company does not possess the knowledge of global marketing.

In addition, an external analysis may show partnership opportunities that would complement the strengths and weaknesses of your company. A clear understanding of a company’s internal and external factors will surely aid in positive growth.

Define Core Strategies To Achieve Your Goals

Through project implementation and clear goal-setting, you should define your core strategies. Reviewing the SWOT analysis will help you to outline reasonable goals for your business.

For example, after a SWOT analysis review a company could make a goal to get in touch with global marketing partners to help the company compete in an international environment.

Of course, these goals will be outlined further by being given to specific people within the company for execution.

Regularly Review Your Progress

Finally, it’s very important to consistently and frequently run through company goals, objectives, and plans for review. If you’re not keeping track of progress and performance, there’s no point in setting goals in the first place.

If – after successfully introducing a new product in a global market, a company did not properly review competing foreign products – global competitors could possibly manufacture a cheaper version of the same product and steal the share of the market.

With a careful and regular review of the SWOT, company goals, and objectives, a company would know about this potential problem and deal with it strategically.

Creating a Business Roadmap With Preceden is a great tool for making a business roadmap (referred to as timeline). After straightforward account registration, you can start creating your very first business roadmap.

It’s referred to as a timeline for a reason:

it lays out all of the upcoming events in your company that you can create and edit as you go along.

You can add other members as collaborators so multiple people have access to make changes to the roadmap as needed.

Each writing assignment was given a different event, clearly outlining the dates by which each of these article assignments are to be completed.

In addition to the timeline lay-out, at the bottom of the page each event is listed with a summary of the event in the column next to it.

Start using Preceden timeline maker now while it’s still free to sign up!