Born To Digital

Key Milestones

Public Launch

01/24/2011

Public Relaunch

03/24/2011

Mothers Day

04/03/2011

Save The Children Week

04/24/2011 - 04/29/2011

Events

Media Activity (Liz)

Group: Suzanne, Denrele

Press Coordination

01/04/2011 - 01/24/2011

Coverage Monitoring

01/24/2011 - 02/11/2011

Microsite (Branislava)

Group: Suzanne, Bobby, Geri

Basic Site Build

12/06/2010 - 12/23/2010

Content Creation (including video + photos)

01/04/2011 - 01/20/2011

Final Testing

01/20/2011 - 01/21/2011

Site Launch

01/24/2011

Main Website (Nick)

Group: Suzanne, Bobby

Content Add/Refresh

01/04/2011 - 12/23/2010

Homepage Takeover Setup

01/10/2011 - 01/21/2011

Traffic Monitoring

01/24/2011 - 01/31/2011

Email (Jessie)

Group: Branislava (until Linda McBain starts in Jan 2011)

Email Plan and Schedule

12/13/2010 - 12/17/2010

Draft Emailings

01/04/2011 - 01/14/2011

Affiliate Prep

01/10/2011 - 01/21/2011

Launch Emails Sent

01/24/2011 - 01/31/2011

Ideally as a series of split tests

Action Completion

Completion Page Setup

01/04/2011 - 01/14/2011

Completion Email Setup

01/04/2011 - 01/14/2011

Widget (Branislava)

Group: Joe, Jessie, Denrele

Widget Build

11/22/2010 - 01/07/2011

Widget Testing and Integration

01/10/2011 - 01/21/2011

Blogging (Suzanne)

Group: Nick, Andy

Blog Planning

01/04/2011 - 01/07/2011

Blog Post Writing

01/10/2011 - 01/21/2011

Blogger Pack Development

01/10/2011 - 01/14/2011

Blogger Briefing

01/19/2011 - 12/22/2010

Blogger Support

01/24/2011 - 01/31/2011

Social Media (Denrele)

Group: Jessie, Branislava

Presence Planning

01/04/2011 - 01/07/2011

Content Preparation

01/10/2011 - 01/21/2011

Content Sharing

01/24/2011 - 01/31/2011

Monitoring and Engagement

01/24/2011 - 02/25/2011

Mobile Engagement (Jessie)

Group: Branislava,

Mobile Planning

01/04/2011 - 01/07/2011

Content Prep

01/10/2011 - 01/21/2011

SMS Activity

01/24/2011 - 01/31/2011

Advertising (Branislava)

Group: Jessie, Ceri

Ad Planning

01/04/2011 - 01/07/2011

Ad Prep

01/10/2011 - 01/21/2011

Ad Trials

01/24/2011 - 02/04/2011

Ad Scale-up

02/07/2011 - 03/11/2011