EEDC Edmonton Tourism

Main

Kick-off meeting

07/22/2013

Brand research

07/23/2013 - 08/15/2013

Review of all relevant research and information
EQ analysis
Category audit

Stakeholder interviews

08/09/2013 - 08/16/2013

3-5 stakeholder interviews

Exploratory discussion with Client

08/09/2013

Exploratory discussion with Maggie Davison, VP of Edmonton Tourism.

Presentation of brand audit findings

08/16/2013

Deliverables include a brand audit findings report

Brand Convictions workshop

08/21/2013

10 participants

Development of brand positioning

08/22/2013 - 09/11/2013

Presentation of brand positioning & convictions

09/12/2013