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IKEA s management https://essaywriter.nyc/ must focus on traditional retail and collaboration in order to build its distribution strategy. For example, there are numerous marketplaces and fairs that sell various types of furniture. Participating in such a marketplace ensures increased sales. Furthermore, such marketplaces entice a large number of potential customers and broaden a company's target audience. To attract more customers through online distribution, IKEA must pay attention to its social networks and reorganize its social media marketing strategy. Furthermore, the company currently does not sell its furniture through any social media platforms. Although communication is the primary function of social networks, they can now easily be transformed into online stores (Andrews, 2012). As a result, the company's management must keep their finger on the pulse and reorganize their online strategy for profitable distribution.