Recess Communications Plan 2014

Integrating Credible 3rd Parties

Assess Contacts & Resources

06/10/2013 - 06/14/2013

Use this time to review all of the influential contacts and resources that Recess has to establish studio as a NYC asset

Contact Directors of Art Programs

06/18/2013 - 06/28/2013

Reach out to BFA directors at NYU, FIT, Parsons and SVA

Students Work on Submissions

07/01/2013 - 09/30/2013

Create Custom Landing Page on Site


Make the primary visibility: Donate Here

Develop Membership Program

08/01/2013 - 09/30/2013

To be used in voting and to create valuable, unique experiences

Art Submissions Due


All Big Apple Project submissions due

The Big Apple Project Reveal Party Planning

01/01/2014 - 06/20/2014

Public Votes for Winner

01/15/2014 - 03/01/2014

Send Finalists Press Release to local media


Invite Local Press to Party to Reveal Winner


Contact Day Book with Pre-Exhibit Party Release


Big Apple Project Exhibition

05/20/2014 - 06/20/2014

Winner exhibition

Big Apple Project Winner Announced


Announced at pre-exhibit party with members

Send Post-Event Release & Imagery to Relevant Media


Social Media

Refine Facebook and Twitter

06/10/2013 - 07/12/2013

Add photos to Facebook, interact with community, tell visitors at exhibits and who land on Facebook to join the social dialogue. Follow influencere on Twitter and engage with them.

Hire Social Media Intern

07/01/2013 - 08/31/2013

Bring on unpaid intern (possibly for credit) to provide experience and build social media

Create Pinterest and Instagram Accounts

07/01/2013 - 09/30/2013

Populate a few weeks worth of content with imagery.

Start Viral Voting Campaign

01/15/2014 - 03/01/2014

Follow voting campaign with #BigAppleProject