EEDC Divisional Re-Branding

Project elements

Kick-off meeting

06/06/2013

Brand research

06/07/2013 - 07/09/2013
  • Review of vision, mission & values for all brands
  • Online audit of key competitor brands

Stakeholder consultation

06/10/2013 - 07/01/2013
  • One-on-ones with EEDC and all business units (5 session)
  • One-on-ones with City of Edmonton brand leaders (1 session)

Brand Convictions session

07/10/2013
  • All key stakeholders in attendance
  • Review themes
  • Review brand architecture direction

Drafting of creative brief

07/10/2013 - 07/12/2013

Client approval of creative brief

07/17/2013

Development of taglines & 2 logo directions

07/17/2013 - 08/06/2013

Tissue session (Kevin & Bernie)

08/08/2013

Presentation of 2 directions (working session).

Present Tissue to CEO

08/14/2013

Client approval of Tissue direction

08/15/2013 - 08/16/2013

Refinement of preferred logo direction

08/19/2013 - 09/06/2013

Final presentation to Client

09/09/2013

Final platform elements designed

09/09/2013 - 09/19/2013

Delivery of logo files to Client

09/11/2013

Production of deliverables

09/20/2013 - 10/03/2013
  • Development of brand book/identity guidelines
  • Design of templates for each brand
  • Preparation of final art files

Review of success metrics

10/09/2013