DWA/American Girl Project Timeline

DWA/AG Project Launch

Barlett and Sullivan deals closed.


DWA Dev. Team to create "What we like" document

09/29/2010 - 10/30/2010

DWA Dev. Team to create a “What we like" document that culls our favorite elements from Craig and Steve’s respective takes.

Kick off meeting with Craig and Steve.


DWA Dev. Team to present “What we like” document to writers. Team to determine necessary ingredients for bible.

Bible Development

Steve & Craig to collaborate on short bible approach

10/05/2010 - 10/15/2010

DWA Dev. team to review bible approach

10/15/2010 - 10/17/2010

DWA Dev. Team to create notes doc based on rough bible approach, 10/18.
DWA Dev. Team to discuss potentially hiring Cate Lieuwen.

DWA to secure educational consulting team.

10/18/2010 - 10/22/2010

Steve and Craig to revise short bible approach, DWA Dev. team to oversee.

10/19/2010 - 10/22/2010

Writers to integrate new ideas and refine bible approach document.

DWA Dev Team, AD, BD to review revised short approach.

10/22/2010 - 10/24/2010

DWA Dev. Team to get AD & BD's feeback before sharing approach with AG.

AG team to review revised short approach.

10/25/2010 - 10/31/2010

Check in with Jodi Goldberg for AG feedback (11/01/10)

Bible Pass

Steve fleshes out bible with Craig to consult.

10/25/2010 - 11/01/2010

Pilot episode summary and arc of first season (13 episode springboards).
Potentially bring Cate Lieuwen on to assist.
Writers turn in pilot 11/05/10

Visual Development

10/25/2010 - 11/26/2010

Launch artists on character and set designs week of 10/25.

Break Episodes

Writers to break episode springboards.

11/01/2010 - 11/19/2010

Team to break 13 episode springboards.
Cate Lieuwen to potentially join Steve in writer's room. Craig continues to consult.

DWA Dev Team to informally review springboards and art.

11/19/2010 - 11/21/2010

Writing team to make minor tweaks through week.

Bible, Episode Springboards, Art to DWA Dev., AD, BD.

11/26/2010 - 11/28/2010

Bible, Episodes and Art Finalized

Writing and Art teams to make tweaks.

11/29/2010 - 12/03/2010

Tweaks to be made on Bible, Episodes and Art.

Jelly Bean Full Bible Review

Bible Packet to AG, Education team & DWA Group.


Reading and Feedback Period

12/06/2010 - 12/31/2010

Revisions January 3, 2011 through January 13, 2011.


12/13/2010 - 12/23/2010