South West

Strategic Issue 1

Hire development team

5/31/13

Offer incentives to fly - revamp website & mobile app

6/1/13 - 12/01/2013

Implementation

12/1/13

Reevaluate Alternative 2 - cutting flights

1/1/15

Strategic Issue 2

Hire development team

5/30/13

Gain a presence on travel sites

6/1/13 - 12/1/13

Implementation

12/1/13

Reevaluate

1/1/15

Strategic Issue 3

Planning

1/1/14

Employee surveys

1/1/14 - 6/30/14

Implementation

7/1/14

Reevaluate after 2 rounds of surveys

7/1/15

Financials

$50,000,000 Development team

05/31/2013 - 12/1/13

$110,000,000 Development team

05/31/2013 - 12/1/13

$4,000,000 Survey costs

1/1/14 - 6/30/14