Fruit & Nutty Circus

Main

Advertising - London Evening Standard

08/01/2013 - 08/02/2013

Our first showcased advert will appear in the Evening Standard, we're using this publication as this is the paper our consumers in that area read most frequently. Having the advert in a publication like this instead of Heat or GQ is more comforting and friendly, which is exactly what our target market is all about.

Ring Leader

08/01/2013 - 08/02/2013

The ring leader will be appear in London a few days before the Circus takes place so to create a buzz around it. The ring leader will have her own circus stall which she will be rolling consumers up to and will be giving out promotional 'Escape to the Circus' tickets. This will also integrate with the advertising as these are the dates the adverts will be appearing in the cities local paper.

Advertising - TV

08/01/2013 - 03/02/2014

The sponsorship agreement for our advertising will include a premier of the advert running for 1 minute 10 seconds on the first ad break of Dynamo’s show which airs at 8.30pm on a Thursday it will then be repeated before the show returns in each consecutive break for the full season of the show which runs for 116 hours. After the initial premier the show is repeated at around 1.15pm on E4 and 4OD the advert will be shown at the start and end of these shows which is an additional 232 showings this also allows us to use reach various age milestones in our key demographic without spending much more money.

Transport Adverting

08/01/2013 - 03/02/2014

Inspired by Grueilla Advertising we plan to take traditional floor stickers in the same shape and size of our bar and have them stuck to the handle of escalators in train and tube stations so to look like Fruit and Nut bars.This will appear for the entire length of our campaign so that when the consumers see them appearing and see the campaign as a whole develop it will create a new wave of interest in the bar. This will appear in the train stations of all the cities the circus will appear in, again making it an integrated campaign it will also appear in any metro systems in these cities to ensure we engage with everyone passing through.

Fruit & Nutty Circus - London

08/03/2013 - 08/04/2013

The Fruit & Nutty Circus will kick off its first show in London, opening with a bang there will be music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as that there will be the confession booths and the interactive 'mirror' wall, these will help with the kick off of the social media campaign with consumers sharing their stories and using the hashtag and Facebook page.

Ring Leader

08/26/2013 - 08/30/2013

The ring leader will be appear in London 5 days before the Circus takes place so to create a buzz around it. The ring leader will have her own circus stall which she will be rolling consumers up to and will be giving out promotional 'Escape to the Circus' tickets. This will also integrate with the advertising as these are the dates the adverts will be appearing in the cities local paper.

Advertising - London Evening Standard

08/26/2013 - 08/30/2013

Our advert will appear in the Evening Standard, we're using this publication as this is the paper our consumers in that area read most frequently. Having the advert in a publication like this instead of Heat or GQ is more comforting and friendly, which is exactly what our target market is all about.

Fruit & Nutty Circus - London

08/31/2013 - 09/01/2013

The circus is running for a second day in London due to it still being the English School and University holidays. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive 'mirror' wall linking the PR campaign with the social media one.

Ring Leader

09/02/2013 - 09/06/2013

The ring leader will be appear in Birmingham 5 days before the Circus takes place so to create a buzz around it. The ring leader will have her own circus stall which she will be rolling consumers up to and will be giving out promotional 'Escape to the Circus' tickets. This will also integrate with the advertising as these are the dates the adverts will be appearing in the cities local paper.

Advertising - Birmingham Mail

09/02/2013 - 09/06/2013

Our advert will appear in the Birmingham Mail, we're using this publication as this is the paper our consumers in that area read most frequently. Having the advert in a publication like this instead of Heat or GQ is more comforting and friendly, which is exactly what our target market is all about.

Fruit & Nutty Circus - Birmingham

09/07/2013 - 09/08/2013

The Circus will be in Birmingham for the month of September. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive 'mirror' wall linking the PR campaign with the social media one.

Advertising - Birmingham Mail

09/23/2013 - 09/27/2013

Our advert will appear in the Birmingham Mail, we're using this publication as this is the paper our consumers in that area read most frequently. Having the advert in a publication like this instead of Heat or GQ is more comforting and friendly, which is exactly what our target market is all about.

Ring Leader

09/23/2013 - 09/27/2013

The ring leader will be appear in Birmingham 5 days before the Circus takes place so to create a buzz around it. The ring leader will have her own circus stall which she will be rolling consumers up to and will be giving out promotional 'Escape to the Circus' tickets. This will also integrate with the advertising as these are the dates the adverts will be appearing in the cities local paper.

Fruit & Nutty Circus - Birmingham

09/28/2013 - 09/29/2013

The Circus will be appearing in Birmingham for a second time due to the English School and University holidays. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive 'mirror' wall linking the PR campaign with the social media one.

Advertising - Liverpool Echo

10/14/2013 - 10/18/2013

Our advert will appear in the Liverpool Echo, we're using this publication as this is the paper our consumers in that area read most frequently. Having the advert in a publication like this instead of Heat or GQ is more comforting and friendly, which is exactly what our target market is all about.

Ring Leader

10/14/2013 - 10/18/2013

The ring leader will be appear in Liverpool 5 days before the Circus takes place so to create a buzz around it. The ring leader will have her own circus stall which she will be rolling consumers up to and will be giving out promotional 'Escape to the Circus' tickets. This will also integrate with the advertising as these are the dates the adverts will be appearing in the cities local paper.

Fruit & Nutty Circus - Liverpool

10/19/2013 - 10/21/2013

The Circus will be in Liverpool for the month of October. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive 'mirror' wall linking the PR campaign with the social media one.

Advertising - Manchester Evening News

11/25/2013 - 11/29/2013

Our advert will appear in the Manchester Evening News, we're using this publication as this is the paper our consumers in that area read most frequently. Having the advert in a publication like this instead of Heat or GQ is more comforting and friendly, which is exactly what our target market is all about.

Ring Leader

11/25/2013 - 11/29/2013

The ring leader will be appear in Manchester 5 days before the Circus takes place so to create a buzz around it. The ring leader will have her own circus stall which she will be rolling consumers up to and will be giving out promotional 'Escape to the Circus' tickets. This will also integrate with the advertising as these are the dates the adverts will be appearing in the cities local paper.

Fruit & Nutty Circus - Manchester

11/30/2013 - 12/01/2013

The Circus will be in Manchester for the month of November. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive 'mirror' wall linking the PR campaign with the social media one.

Ring Leader

12/02/2013 - 12/06/2013

The ring leader will be appear in Newcastle 5 days before the Circus takes place so to create a buzz around it. The ring leader will have her own circus stall which she will be rolling consumers up to and will be giving out promotional 'Escape to the Circus' tickets. This will also integrate with the advertising as these are the dates the adverts will be appearing in the cities local paper.

Advertising - Newcastle Journal

12/02/2013 - 12/06/2013

Our advert will appear in the Newcastle Journal, we're using this publication as this is the paper our consumers in that area read most frequently. Having the advert in a publication like this instead of Heat or GQ is more comforting and friendly, which is exactly what our target market is all about.

Fruit & Nutty Circus - Newcastle

12/07/2013 - 12/08/2013

The Circus will be in Newcastle for the month of December. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive 'mirror' wall linking the PR campaign with the social media one.

Advertising - Edinburgh Evening News

12/23/2013 - 12/27/2013

Our advert will appear in the Edinburgh Evening News, we're using this publication as this is the paper our consumers in that area read most frequently. Having the advert in a publication like this instead of Heat or GQ is more comforting and friendly, which is exactly what our target market is all about.

Ring Leader

12/23/2013 - 12/27/2013

The ring leader will be appear in Edinburgh 5 days before the Circus takes place so to create a buzz around it. The ring leader will have her own circus stall which she will be rolling consumers up to and will be giving out promotional 'Escape to the Circus' tickets. This will also integrate with the advertising as these are the dates the adverts will be appearing in the cities local paper.

Fruit & Nutty Circus - Edinburgh

12/28/2013 - 12/29/2013

The Circus will be appearing in Edinburgh for the second half of December. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive 'mirror' wall linking the PR campaign with the social media one.

Ring Leader

12/30/2013 - 01/03/2014

The ring leader will be appear in Glasgow 5 days before the Circus takes place so to create a buzz around it. The ring leader will have her own circus stall which she will be rolling consumers up to and will be giving out promotional 'Escape to the Circus' tickets. This will also integrate with the advertising as these are the dates the adverts will be appearing in the cities local paper.

Advertising - Glasgow Evening Times

12/30/2013 - 01/03/2014

Our advert will appear in the Glasgow Evening Times, we're using this publication as this is the paper our consumers in that area read most frequently. Having the advert in a publication like this instead of Heat or GQ is more comforting and friendly, which is exactly what our target market is all about.

Fruit & Nutty Circus - Glasgow

01/04/2014 - 01/05/2014

The Circus will be in Glasgow for the month of February. It will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive 'mirror' wall linking the PR campaign with the social media one. Glasgow is also the second last stop on the tour, it is where the winner of the 'Fruit and Nutters' competition will be announced in order to have a month to create the winners advert.

Advertising - London Evening Standard

02/10/2014 - 02/14/2014

Our advert will appear in the London Evening Standard, we're using this publication as this is the paper our consumers in that area read most frequently. Having the advert in a publication like this instead of Heat or GQ is more comforting and friendly, which is exactly what our target market is all about.

Ring Leader

02/10/2014 - 02/14/2014

The ring leader will be appear in London 5 days before the Circus takes place so to create a buzz around it. The ring leader will have her own circus stall which she will be rolling consumers up to and will be giving out promotional 'Escape to the Circus' tickets. This will also integrate with the advertising as these are the dates the adverts will be appearing in the cities local paper.

Fruit & Nutty Circus - London

02/15/2014 - 02/16/2014

The Circus will be back in London during the month of March. This is where the finale will be taking place, it will include more of the same, music playing, different podiums with each of the 7 different acts performing and a selection of carnival games. As well as the confession booths and the interactive 'mirror' wall linking the PR campaign with the social media one. It is also where the video of the competition winners advert will be showcased.