Marketing Timeline_ J-Light

Main

Content Creation Begins

05/15/2013

J-Light begins writing process for album. Publicity team create bio, and first drafts of press release, pitch letter, and website.

Content Creation Update

06/15/2013

J-Light checks in with team and shares what music/songs he has written and recorded. Team shares the publicity materials they've written and finalize bio.

Website

06/18/2013 - 08/02/2013

Designing and publishing website.

Photos for Press Kit

07/01/2013 - 07/07/2013

J takes photos for Press Kit

Listening Session 1

07/15/2013

Team sits with J-Light and listens to initial songs.

Album Recording Complete

08/30/2013

Contact Blogs (Initial Run)

09/02/2013 - 09/30/2013

Team contacting blogs individually and sending out press kits, bios, and pitch letters.

Contact Local Schools and Universities

10/01/2013 - 10/31/2013

Team contacts local schools and universities to see if J-Light can get a spot in an on campus event.

Album Mastering and Duplication

11/01/2013 - 11/29/2013

Preview of Album: Downloads Available on Personal Website

12/02/2013

Street Team Promotion

01/06/2014 - 05/30/2014

J-Light street team hits it hard, and schools, universities, giving away flyers for free downloads, as schools are back in session.

Single Available on iTunes and Amazon

05/30/2014

Contact more Media Outlets and Blogs

06/02/2014 - 08/30/2014

J-Light Team contacts more media outlets and blogs and informs them of the upcoming album to drop the week before schools start.

Second Single Available for Download

07/04/2014

This is going to be the single produced by a well known producer like Dark Child etc.

Advertising Push

08/15/2014 - 09/04/2014

Put all our advertising money into pushing the album online on blogs and media sites.

Album Debut: "Lights On"

08/29/2014

Available on iTunes and Amazon