Marketing Timeline_ J-Light


Content Creation Begins


J-Light begins writing process for album. Publicity team create bio, and first drafts of press release, pitch letter, and website.

Content Creation Update


J-Light checks in with team and shares what music/songs he has written and recorded. Team shares the publicity materials they've written and finalize bio.


06/18/2013 - 08/02/2013

Designing and publishing website.

Photos for Press Kit

07/01/2013 - 07/07/2013

J takes photos for Press Kit

Listening Session 1


Team sits with J-Light and listens to initial songs.

Album Recording Complete


Contact Blogs (Initial Run)

09/02/2013 - 09/30/2013

Team contacting blogs individually and sending out press kits, bios, and pitch letters.

Contact Local Schools and Universities

10/01/2013 - 10/31/2013

Team contacts local schools and universities to see if J-Light can get a spot in an on campus event.

Album Mastering and Duplication

11/01/2013 - 11/29/2013

Preview of Album: Downloads Available on Personal Website


Street Team Promotion

01/06/2014 - 05/30/2014

J-Light street team hits it hard, and schools, universities, giving away flyers for free downloads, as schools are back in session.

Single Available on iTunes and Amazon


Contact more Media Outlets and Blogs

06/02/2014 - 08/30/2014

J-Light Team contacts more media outlets and blogs and informs them of the upcoming album to drop the week before schools start.

Second Single Available for Download


This is going to be the single produced by a well known producer like Dark Child etc.

Advertising Push

08/15/2014 - 09/04/2014

Put all our advertising money into pushing the album online on blogs and media sites.

Album Debut: "Lights On"


Available on iTunes and Amazon