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Use Cases
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Resources
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Pricing
General Motors
Main
Incorporation
1908
% complete
Founded General Motors (GM) by William Durant
Alfred Sloan As President
1923 - 1937
% complete
Alfred Sloan took up president of GM
Cost-cutting Measures
2000 - 11/25/2005
% complete
Plant Closings and workforce reductions
Rick Wagoner As CEO
2000
% complete
GM President, Rick Wagoner took over as CEO
Strike
2007
% complete
UAW called for a strike against GM, the first nationwide strike in more than 35 years. The two-day strike resulted in a deal that created a $50 billion independent health care trust with GM providing most of the funding
Awards
06/2011
% complete
Chevy Cruze compact model won accolades for being the best-selling passenger car, surpassing Toyota and Honda
Financial and Market Position Figures
Key profits and losses, government bailout funds and position in the automotive industry in terms of market share
Establish As Industry Leader
1927
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Establish as industry leader by offering a range of models and colors
$38.7 Billion Annual Loss
12/2007
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Reported annual loss of $38.7 billion, the largest annual loss in the history of the automotive industry
Buyouts and Layoffs
12/2007
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Offered buyouts to workers in the US and cut 7% of its white-collar workers
$32 Billion Loss
12/2008
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Approximately $32 billion loss
Fell Off Its Leader Position
12/2008
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Toyota surpassed GM as the world's largest automaker in terms of vehicles sold
Receive $49.5 Billion Bailout Fund
01/2009
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Receive $49.5 billion bailout fund from the US Government
Ended Government-Supervised Bankruptcy
06/2009
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Ended its brief government-supervised bankruptcy and emerged with fewer brands, less debt and fewer operating costs. The US Government owned approximately 60% of GM at that time
Reduce Debt
07/2011
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US Government still owned approximately 26% of GM but had managed to recover $23.1 billion of the $49.5 billion in bailout funds GM received
Value Chain and Resources
Change in value chain primary and supporting activities, and resources, such as new physical facility, product launches, large-scale recruitment or retrenchment, recruitment of key personnel and wage changes
Launch Chevrolet Brand
1915
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Formed a company with Louis Chevrolet
Launch Saturn
1990
% complete
NUMMI launch Saturn brand
Equity Stakes
Acquisitions, Collaborations, Consolidations, Public Listing, Sales and Spin-offs
Acquire Buick Motors
1904
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Acquire Buick Motors
Large Acquisitions
1910
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Acquire Oldsmobile, Cadillac and Pontiac
Joint Venture with Toyota
1984
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Established a joint venture with Toyota to form the New United Motor Manufacturing Inc. (NUMMI)
Spin-off of Delphi
1999
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Spin-off auto parts manufacturing company Delphi
Largest IPO In US
11/2010
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Raised $20.1 billion in the biggest initial public offering in US history, with shares priced at the top range