Incorporates Zack Schwartz, John Hubley. Their goal is to create animation "that's never been seen before."
Influenced by Gyorgy Kepes' "The Language of Vision" ("Train the eye and thus the mind.") and the Bauhaus movement ("form follows function")
Takes up modernism in American animation
Animation style reflecting the expression of the artist
Triumph of the art directors – lots of art-school trained animators influenced by European art movements.
(Hubley was an art director / layout designer)
->in UPA films, background drives the story (there is an interaction) unlike in the Disney style.
Incorporated drafting techniques, such as multiple exposure, flat backgrounds, no rendering, and colored outlines.
This movement in animation (via Hubley) started at Disney, but it didn't fit the prevailing Disney style.
Colors produced by lithography (from multiple exposures) -> very different techniques to create blacks and whites than with paints.