Monsters University Campaign 2013

Main

Monsters, Inc. on cruise ships/WDW Outdoor Movies

07/01/2013 - 09/30/2013

School Supplies

07/01/2013 - 09/30/2013

L'Oreal Shampoo Special Edition in Walmart

08/01/2013 - 10/1/2013

"23" cover comes out

08/06/2013

Koolaid Liquid Social Media & in-stores

08/10/2013

Pre-retailtainment "Under Construction" set-up in Walmart

08/15/2013 - 09/24/2013

Character Meet-N-Greet @ Parks

08/15/2013 - 10/15/2013

"Cupcake Wars" episode airs

08/20/2013

Bus Stop ads

08/20/2013 - 10/24/2013

Ready-Pak Lunches Released

08/25/2013

Family Circle Cover

09/01/2013

Monorail Wrap Update

09/01/2013

Monsters, Inc. Tv Refresher

09/01/2013 - 09/24/2013

3/wk on Disney Channel on various weekdays and one every Saturday

Oreos & Cheese Nips in-store

09/10/2013

Banner, Skyscraper, Video Ads

09/10/2013 - 10/01/2013

Facebook Share DVD Giveaway

09/10/2013 - 09/24/2013

Radio Disney Ads

09/12/2013 - 10/15/2013

Yogurtland Promotion

09/12/2013 - 11/01/2013

Newspaper Ad

09/15/2013 - 10/06/2013

9/15 & 9/22 & 9/29 & 10/06

Tv Commercial

09/18/2013 - 10/04/2013

Pizza Hut Promo

09/21/2013 - 10/21/2013

Walmart DVD Release Parties

09/22/2013 - 09/28/2013

Good Morning America guest appearance

09/23/2013

Monsters University DVD Release

09/24/2013

Scholarship Sweepstakes

09/24/2013 - 10/29/2013

Sweepstakes Winner drawing

10/30/2013

Retailtainment set-up in Walmart

09/22/20013

Set-up of "under construction" changes to interactive booths during release party week