Implementation

Short term

Terminate the “dollar special” campaign.

07/01/2010 - 07/10/2010

Initiate conditional promotion

07/11/2010 - 12/31/2010

Reduce the frequency of promotion activity

07/11/2010 - 09/01/2010

Distribute coupons to employees

09/01/2010 - 12/31/2010

Long term

Membership Program

08/01/2010 - 05/31/2011

Social Media Strategy

09/01/2010 - 05/31/2011