Implementation plan and schedule

Main

Primary research

04/25/2013 - 05/10/2013

Secondary research

05/17/2013 - 05/30/2013

Products

05/31/2013 - 06/05/2013
11/01/2013 - 11/08/2013

Advertising

06/01/2013 - 06/22/2013
09/02/2013 - 11/15/2013

Direct marketing

06/03/2013 - 12/31/2013

Internet marketing

05/22/2013 - 08/31/2013

Events

07/01/2013 - 08/31/2013
11/05/2013 - 12/31/2013

Channel promotions

06/05/2013 - 11/15/2013

Review

01/06/2014 - 01/10/2014

Questionnaire

11/30/2013 - 12/25/2013

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04/03/2013 - 04/19/2013

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04/03/2013 - 04/27/2013