Companies such as Amazon, Dell, and eBay opened gate to new marketing and buying trends
While there were 3G networks introduced before this one, none of them were as reliable or sophisticated.
First high-quality e-reader.
The recession shattered business and consumer confidence in brick-and-mortar stores. People avoided stores due to fear of spending, but still surfed the web. This made them more open to online purchases because of social marketing.
Barnes and Noble releases own e-reader to compete with Amazon and other e-reader companies.
iPad revolutionized the tablet category. Also, an indication that e-reader type products are moving more towards a technological battle.
Ex: Wal-Mart, Best Buy, etc.
After 40 years of business, Borders goes out of business because it cannot compete with online book retailing/e-readers.
Clear indication that Barnes and Noble is not able to compete with the tablets and services provided by Amazon, Apple, and other companies.
This shows how Barnes and Noble lacks the strong digital content that Amazon and Apple have to offer. Traditional retailers, such as Barnes and Noble, simply do not have the funding to keep up technologically.
(1st Quarter of 2012) Adult E-book sales up to $282.3 million, surpassing hardcover sales at $229.6 million.
This was inspired by the release of the iPad and further fueled the technological advancement of tablets.