Marketing Timeline

Main

Modify Store Layout

01/01/2014 - 01/31/2014

Research and Development

02/01/2014 - 03/31/2014

For new varieties of breads.
since it happens after CNY, probably cannot have CNY breads

Advertising

04/01/2014 - 05/01/2014

Introduction of Healthy Bread Series

05/01/2014 - 05/31/2014

EZ-Link Card Payments

08/01/2014 - 09/01/2014

Seasonal Breads

National Day

07/24/2014 - 08/15/2014

Hari Raya

10/01/2014 - 10/15/2014

Deepavali

10/15/2014 - 10/31/2014

Christmas

12/01/2014 - 12/31/2014

Kids Section

Research and Development (breads)

02/01/2014 - 04/30/2014

Introduction of Kids Breads

05/01/2014 - 05/31/2014

Contingency

Free Samples

07/01/2014 - 08/01/2014

Waffle- Bread promotions

09/01/2014 - 10/01/2014