The Life Magazine article showing Jackon Pollock creating his famous "drip" paintings was important in establishing the rise of Abstract Expressionism in American popular culture. Although the movement started in about 1943, the article in Life magazine was a pivitol moment in the movement gaining more support from the public. The famous images of Jackson Pollock working on one of his "drip" paintings was considered important in changing a public perception about what the art was about and how it was created. It helped diffuse some of the mystery behind the creation of Abstract art as the public could see how this painting was being created. In addition Pollocks intense concentration, action pose and masculinity gave the art form an appeal in a post-war America that was still looking to celebrate and promote it's own unique culture to the rest of the world. Willem de Kooning is reported to have said of this article that it "broke the ice" for abstract painting. The popularity of the article for Pollock and other Abstract Expressionist artists came at a time when many Americans were still looking for art that expressed their own values as opposed to European art. Although this had been ongoing since the 1900's with other artists such Alfred Stieglitz, it was widely accepted that Abstract Expressionism was a uniquely American art form.
I included this article in Warhols timeline as Abstract Expressionism had a far reaching influence for many American artists, who either wanted to emulate the art or move away from it entirely. When Warhol was looking to move out of commerical art into being accepted as a legitimate artist, he painted two pictures of a Coke Bottle in black and white in 1963. One was painted in a clean style and outline, in imitation of commercial art. The other had drips and splashes and was painted in a more subjective fashion. It seems that Warhol, at this early stage, perhaps thought that the painting with the drips would be considered more "artistic" and accepted by galleries. His choice to go with the hard edged, more commercially stylized depiction was a turning point in his career.