The first Starbucks was opened in Seattle's Pike Place Market
Howard Schultz convinces the team to try the coffeehouse concept and makes the first Starbucks Cafe Latte. This is a success and propels the company into its creation.
Schultz found II Giornale, offering creations brewed from Starbucks coffee beans.
Starbucks begins to offer full health benefits for full and part time employees.
Starbucks opened its first airport store in Seattle's Sea-Tac International Airport. The same year, they offered a stock option program for employees.
The first drive-thru location was opened in Southern California.
The Starbucks Foundation is created, strengthening communities through community service, clean water initiatives, and youth engagement programs.
The Starbucks Card is introduced, making gift giving easier. Conservation International and Starbucks team up, making for stricter guidelines on ethically sourced products and labor.
Starbucks is the first company in the industry to launch a paper beverage cup that is made up of post-consumer recycled fiber.
Starbucks launches its My Starbucks Rewards program for customers to acquire points for purchases, and its Starbucks Card mobile payment option.