Seen as one of the first instances of a PR campaign, tobacco companies tried to find ways in which to advertise smoking cigarettes as empowering and a shift towards liberation for women. A woman named Bertha Hunt had attention on her as she lit a cigarette in front of an Easter parade, the public not knowing she was the secretary for a boss of a cigarette company, Bernays. Knowing the amount of attention it got, with extra marketing, sales of cigarettes boomed. (https://yourstory.com/2014/08/torches-of-freedom

Avon's continuous impact on the beauty industry is important to capitalist feminism, as their business model is very focused on being a "girl boss", that being creating your own business as being an independent contractor salesperson to promote and sell jewelry, makeup, and personal care. However, very few women in the business make profit, and most of them actually lose money (you have to buy your own products, you are responsible for your own customers, and you only make money through commission) thanks to the overt feminist empowerment that is branded all over their marketing. (https://makeupmavenjessica.com/selling-avon-faq/)

The nuclear family, composed of a household of two parents and children, estranges multigenerational family units, thus putting more pressure on women to stay within rigid capitalist roles of productivity in the workforce and having to work to survive, but also having to take care of children. (https://ifstudies.org/blog/the-real-roots-of-the-nuclear-family/)

Katharine Graham was an American publisher and led the Washington Post from 1963 to 1991. She was the head of the Post during the Watergate scandal, and her memoir had won the Pulitzer prize. (https://en.wikipedia.org/wiki/Katharine_Graham)

Thatcher led the Conservative party to a sweeping win in 1979, and created ideals of euroscepticism (skepticism of the functionality of the European Union), privatization of state-owned interprises, selling public housing to tenants, reduction in spending of social services, all of these beliefs of which came to be known as Thatcherism. (https://www.britannica.com/biography/Margaret-Thatcher)

Third wave feminism is largely seen as the beginning of an individualized, personalized feminism, one that prioritizes the individual woman's experiences and decentralizes feminism from a collectivist framework. This is usually seen as uplifting pre-existing ideals of neoliberalism, that frames every individual choice from a woman as being feminist, ignoring the outside political, economic, and social forces that can drive certain choices. (https://www.theguardian.com/commentisfree/2013/oct/14/feminism-capitalist-handmaiden-neoliberal)

The Fair Pay Act prohibits gender discrimination in pay if men and women work with the same amount of skill and responsibility. It was brought in by Lilly Ledbetter, a supervisor at a Goodyear plant, learned she was making substantially less money than her male counterparts in the same position. (https://www.eeoc.gov/eeoc/publications/brochure-equal_pay_and_ledbetter_act.cfm)

Beyonce's performance at the 2014 MTV Video music Awards included an interlude of feminist Chimamanda Ngozi Adichie defining the term "feminist" in her song Flawless, as well as Beyonce standing in front of the word in blinding lights. Beyonce received critics from feminist scholars, particularly Adichie, that not all women can be Beyonce, and that her musical work relates to much to men. (https://thepolitic.org/we-can-all-be-feminists-adichie-versus-beyonce/)