Women’s attitudes towards domestic life/housework shifts as the concepts of the "happy housewife" and "domestic bliss" are dismantled with the publication of “The Feminine Mystique” by Friedan. Dissatisfaction with women's roles as caretaker, homemaker, and their roles in the kitchen begin to shift with the rise of the Second Wave, This era also sees the rise in popularity of crash dieting and diet pills.
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Friedan, Betty. The Feminine Mystique. W.W. Norton, 1963.
Meah, Angela. “Extending the Contested Spaces of the Modern Kitchen: Extending the Kitchen.” Geography Compass, vol. 10, no. 2, Feb. 2016, pp. 41–55. DOI.org (Crossref), doi:10.1111/gec3.12252.