Crowdfunding

HSIAB Campaign

Reseach

Preliminary Research

02/18/2013 - 03/22/2013

Best practices, dissemination tools, perks...

Brainstorming Session

03/18/2013

Discuss possible PR strategies, perks, weekly add-ins (updates to the campaign)
Who can we get on board to help spread the word?
Can we incorporate past judges Twitters?
What to Brian and Dimitri know?

Drafting

Writing

03/18/2013 - 05/10/2013

Define the Specifics

04/04/2013

How much are we going to ask for?
Which sites are we going to use?
How are we going to split the ask?
How long do we want the campaign to last? (30, 40, 60 days?)

Outline

04/08/2013

Very rough outline of campaign specifics
Includes: company overview, challenge, workshop, prototype, budget/ask

Company Video?

04/10/2013

Complete company/descriptive video about challenge and NRB movement

To play at workshop?

Identify Helpers

04/12/2013

Identify people who can assist in spreading the word, getting support, bringing in donations, and rallying the community around the cause.

these may be previous judges, critics, NRB team members, designers, creatives, bloggers, journalists, connections, your mom...

Mock Up

04/15/2013 - 04/24/2013

Draft a rough version of the campaign using google proposal and deck. Does not include project specifics.

Perks

04/26/2013

Final list of perks/updates

Project Description

05/07/2013

Outline event details as well as product produced

HSIAB Event/Campaign

Assuming for a 60 day campaign

HSIAB Workshop

04/30/2013 - 05/08/2013

6 Day workshop/final event

Video Complete

05/09/2013 - 05/17/2013

Jamie works to wrap up video from footage taken during the workshop

Crowd funding Campaign

05/17/2013 - 07/19/2013

Launch

05/17/2013

Perk/Update

05/22/2013

Additional Perk/Special perk added for repeat contributors

Special Update - new photo, deck, inspiration, progress report to keep people engaged and help improve our "gogofactor"

Perk/Update

06/10/2013

Additional Perk/Special perk added for repeat contributors

Special Update - new photo, deck, inspiration, progress report to keep people engaged and help improve our "gogofactor"

Perk/Update

06/26/2013

Additional Perk/Special perk added for repeat contributors

Special Update - new photo, deck, inspiration, progress report to keep people engaged and help improve our "gogofactor"

Perk/Update

07/17/2013

Additional Perk/Special perk added for repeat contributors

Special Update - new photo, deck, inspiration, progress report to keep people engaged and help improve our "gogofactor"

PR

Spread the word.

Tweet Tweet!

05/06/2013 - 05/20/2013

Have participants tweet about the workshop and the upcoming campaign

PR/Spread the Word

05/06/2013 - 07/31/2013

Use our own social network and the fan base of our judges, critics, participants and friends as well.

Extended until after to promote our successful completion

GOOD Magazine

05/13/2013 - 07/31/2013

Viktor to write articles about the campaign on GOOD to raise awareness and drive people to the site.

Kickoff Event

05/17/2013 - 05/24/2013

Some kind of kickoff event (can be virtual) to raise awareness of the campaign

Break Through the Plateau

06/14/2013 - 06/21/2013

Some kind of event or social media campaign to help draw in more contributions.

Strategically placed at the middle of the campaign when we may hit a plateau/lull

Final Week Push

07/12/2013 - 07/19/2013

Final drive for contributions.
Possible event?
Viral campaign - we won't stop drawing, using MakeyMakey's, watching Kardashians...until we raise this last chunk!!!!