Announced on September 10, 2013, Apple reached its customers with not one, but TWO huge updates for the iPhone. The iPhone 5s was the first phone to offer an option in gold color apart from the usual black and white options. The 5 also featured a much faster operating system, Touch ID, and the beginning of integrated health and fitness applications. On the same day, Apple also introduced the 5c, the first plastic model that was cheaper and featured fun colors such as green, blue, yellow and pink.
Both models arrived in stores on September 20, 2013. With 2 models to choose from, it was the first time Apple offered a significantly cheaper phone than the newest.